Front-of-Shirt Sponsorship in the Top 10 European Soccer Leagues, 2022-23 - Analyzing Biggest Deals, Sports League, Brands and Case Studies

A complete overview of the primary front-of-shirt sponsorship market across ten of the leading leagues in Europe. The report looks specifically at all ten leagues and offers insight and analysis to emerging trends in the sponsorship space.

The gambling industry remains the most prominent sponsoring sector across the leagues despite growing legislation being enforced to stop such deals being permitted in European sport. The travel and tourism industry emerges as the biggest spender, as state-owned airline brands boost its sector spend. $1,256.99 million is estimated to be generated across the ten leagues this season from primary shirt deals alone.

An overview of the entire market, identifying what types of deals are being signed as well as looking at how much money is available to those involved. As well as looking at it all from a league/team perspective, the report offers a detailed insight into which brands are involved and their strategies heading into 2022-23.

Scope

• The primary front-of-shirt market is one of the biggest pieces of inventory on offer to each soccer team and the market has become highly lucrative over the past few decades. The report looks at which brands are agreeing the deals and how much they are investing throughout the leagues.

Reasons to Buy

• The report offers a detailed understanding of the market, complete with quality insights into the business operations of ten of the biggest leagues in Europe. Shirt sponsorship deals offer teams one of, if not, the biggest source of individual partnership revenue available and thus is a hugely important market to understand.