Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in Japan. This report explores the types of travelers that visit the region as well as a SWOT analysis.
- Prior to COVID-19, inbound flows to Japan were growing at a CAGR of xx% between 2016 and 2019, to reach xx million international arrivals in 2019. The rapid increase in inbound visitation follows the Japanese government's increased attention on tourism as a pillar in the economy. As such, Japan has sought to become a 'tourism nation' with a goal to attract 60 million inbound visitors by 2030.
- Despite COVID-19 putting a halt to international travel and businesses adapting with work from home technologies, business travel to Japan is set to increase to account for 5.34% of international trips by 2025 (CAGR 2022-25: 13.30%). In order to increase Japan's visibility as a MICE destination, the Japan National Tourist Organization and the Japan Tourism Agency has implemented various promotions such as exhibiting at overseas trade shows.
- Pre-COVID-19, total inbound spend reached a high of $xx billion (CAGR 2016-19: xx%). In 2020, total inbound expenditure declined by xx% YoY to $xx billion, before declining a further xx% YoY to $xx billion in 2021. As international travel resumes, total inbound spend will exceed 2019 levels to reach $xx billion by 2025 (CAGR 2022-25: xx%).
- This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Japan.
Reasons to Buy
- Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.
- Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines and hotel developments.
- Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.