PUBLISHER: GlobalData | PRODUCT CODE: 1229049
PUBLISHER: GlobalData | PRODUCT CODE: 1229049
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The UK Online Retailing report offers comprehensive insight and analysis of the online channel in the UK, the main trends and hot issues, major players and consumer shopping behaviour. It also provides forecasts to 2027 across key retail sectors
The pandemic forced more consumers to spend online as many physical locations closed, bringing forward growth in the digital channel. This led to online spend falling in 2022 as the online and offline channels rebalanced and many shoppers returned to stores.
Prior to the COVID-19 pandemic, online specialists such as Amazon and ASOS had dominated the online channel in the UK, achieving phenomenal growth rates year-on-year. While pureplays will continue to lead the way online given their investment in technology and innovation, these retailers will be under greater threat from multichannel retailers that now have more developed online capabilities.