Middle East and Africa (MEA) Consumer Health Market Value and Volume Growth Analysis by Region, Sector, Country, Distribution Channel, Brands, Case Studies and Forecast, 2022-2027

Abstract

Middle East and African consumer health industry was valued at $12.4 billion in 2022. In volume (kg) terms, the region registered 6.1 million kg. Middle East and Africa market's per capita consumption of consumer health was 0.01 kg, while the per capita expenditure was $12.3 in 2022. The Middle East and Africa region is forecast to record a value CAGR of 1.6% during 2022-27, which is lower than both global and other regional levels. In volume terms, the Middle East and Africa market is forecast to register a CAGR of 1% (kg), and 1.6% (liter) during 2022-27. GSK led the consumer health industry in the Middle East and Africa region. Chemists/pharmacies was the leading distribution channel in the Middle East and Africa consumer health industry in 2022.

This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa consumer health industry, analyzing data from 23 countries in the region. It includes analysis on the following:

Market Environment: Includes sector size, market size, and growth analysis.

High-Potential Countries' Analysis: Indicates changes in the value shares of various consumer health products by sector, across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.

Country Deep Dive: Provides overviews, demographic analysis, and key trends across high-potential countries.

Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.

Competitive Environment: Provides an overview of leading consumer health companies in the Middle East and Africa region, as well as analyzing the penetration of private label in the region.

Distribution Analysis: Provides analysis on the leading distribution channels in the Middle East and Africa consumer health industry in 2022. It covers nine distribution channels: chemists/pharmacies; parapharmacies/drugstores; e-retailers; direct sellers; hypermarkets & supermarkets; convenience stores; cash & carries and warehouse clubs; "dollar stores", variety stores & general merchandise retailers; and other specialist retailers.

Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.​

Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Middle East and Africa consumer health industry.

Key Highlights

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the industry in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates

Scope

• Provides an overview of current consumer health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates