TrendSights Analysis 2025:Vitality & Balance

Vitality & Balance is under the Health & Wellness mega-trend. It explores consumer behavior through different lifestages and its impact on buying choices.

Rising time pressures and heavier workloads are increasing stress. Aware of the health risks of an unbalanced life, consumers are paying more attention to stress and emotional wellbeing. As a result, demand is growing for products and services that help people restore balance and support mental wellness.

Scope

• Rising stress is driving consumers to seek ways to restore energy and find more stress-relief solutions for a balanced life.
• With increasing health awareness, shoppers prefer natural, preservative-free ingredients that offer clear health benefits.
• A stronger focus on work-life balance is boosting demand for rejuvenating, health-focused products.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.