Market Research Report
Country Profile: Wine Sector in Poland
|Published by||GlobalData||Product code||304943|
|Published||Content info||72 Pages
Polish Wine sector accounted for a volume share of 0.9% of the global market and 7.2% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 8.4% during 2016-2021.Increase in purchasing power of consumers coupled with growing acceptability of new variants of wine in the market is driving the Polish Wine sector. Per capita consumption stood at 6.7 liters compared to the global and Eastern Europe levels of10.3 liters and 6.2 liters, respectively, in 2016.
Still Wine was the largest with value sales of Zl6,710.1 Million (US$1,699.4Million) in 2016. The market is also expected to grow the fastest at a CAGR of 9% during 2016-2021, compared to Sparkling Wine and Fortified Wine during the same period.
Hypermarkets & Supermarkets was the leading distribution channel in the Polish Wine sector, accounting for a total volume share of 59.1% in 2016. It was followed by Food & Drinks Specialists with a 22.1% volume share, while Convenience Stores accounted for a 5.2% share in the same year. Glass is the most commonly used package material in the Polish Wine sector. In 2016, it accounted for a volume share of 98.3%, followed by Paper & Board and Rigid Metal, with shares of 1.3% and 0.4% respectively.
The top five brands in the Polish Wine sector accounted for a 10.3% volume share in 2016. Private labels accounted for 2.4% volume share in the same year. The consumption of Wine was higher among the female population in 2016 compared to males. In terms of consumption by age group, Older Consumers and Pre-Mid-Lifers accounted for the largest share of 58.5% share.
The report "Country Profile: Wine Sector in Poland" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Companies mentioned in this report: E & J Gallo Winery, Ambra S.A., Bartex-Bartol sp.j., Moldawska Dolina, Henkel AG & Co KGaA, Pernod Ricard SA, Slavyantsi winery, Sophia Sakar, Katarzyna estate, partner center, Villa Laskowa, Davide Campari-Milano S.p.A., Bacardi Limited, torunskie piwnice win vinpol, Vinex Slavyantsi winery, Janton SA Sp. K.