Market Research Report
UK Insurance Aggregators 2018
|Published by||GlobalData||Product code||354083|
|Published||Content info||45 Pages
|UK Insurance Aggregators 2018|
|Published: February 13, 2018||Content info: 45 Pages||
The report "UK Insurance Aggregators 2018", explores consumer purchasing behavior through price comparison sites and how it is changing. Percentage of consumers conducting research on price comparison websites at renewal increased in three of the four main personal lines, with travel insurance the only exception. This includes a rise of 4.5 percentage points (pp) in motor insurance, the biggest market for price comparison sites.
However, aggregators failed to increase their market share in purchases by channel in three of the four lines, with home insurance the exception. This is mainly due to the dominance of the direct channel, with insurers increasingly having more ways in which to engage and communicate directly with customers.
Critical success factors -
Key findings include in this report -
The report furthermore helps in understandingwhat is most influential to customers when selecting a policy through the channel and reveals the brand strategies of the four leading sites. Their distinct approaches to advertising are also highlighted, as well as key factors that will influence the market over the coming years - including regulation and new technology.
Companies mentioned in this report: Moneysupermarket.com, Confused.com, Gocompare.com, Comparethemarket.com, BGL Group, Admiral Group, Competition and Markets Authority, Financial Conduct Authority, , Brolly, Guevara, Merlinio, CompareChecker, Insurethebox, Saga, LV=, Quotemehappy, General Accident, InsureWiser, homenet, quotelinedirect, computerquoteinsurance.com, InsureAndGo, Puffin, Virgin Money, CoverWise, e&l, Paws & Claws, Purely Pets, Perfect Pets, Amazon, Google.