Market Research Report
Targeting UK Mass Affluents with Insurance
|Published by||GlobalData||Product code||421285|
|Published||Content info||37 Pages
|Targeting UK Mass Affluents with Insurance|
|Published: January 6, 2017||Content info: 37 Pages||
The mass affluent population in the UK is growing, meaning the demographic is an opportunity for providers selling personal insurance. Mass affluents are more likely to be male, have higher household incomes, and be married compared to retail customers. The assets of mass affluents are higher value, making their insurance needs more complex. They have different lifestyles compared to retail customers, meaning they also have different insurance needs. They travel abroad more often, and are more likely to own a second home, a car that requires specialist insurance, and high-value items that require additional cover. The penetration of personal insurance products is higher among mass affluents than retail customers, and they also pay higher premiums.
"Targeting UK Mass Affluents with Insurance" report explores the differing attitudes and insurance needs of higher affluence customers in comparison to the mass market. It explores the demographics of the group, the products they hold, and their purchasing preferences. It also highlights the leading providers for mass affluents, and discusses the opportunities and best ways providers can reach and engage with this customer group.
The Purchasing Journey