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Market Research Report

The Baby Food Market in Germany, 2018

Published by GlobalData Product code 479841
Published Content info 160 Pages
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The Baby Food Market in Germany, 2018
Published: November 30, 2018 Content info: 160 Pages
Description

"The Baby Food Market in Germany, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the German market.

German consumers are exceptionally loyal to their favorite baby food brands, and will frequently go to another shop (often a drugmarket) if their supermarket or hypermarket does not offer the brand they are looking for. This is increasingly the case for baby food, as the range of products and brands offered by food outlets has been shrinking, in line with lower birth numbers. The consequent stagnation in demand for many baby food products has ousted some baby food brands from supermarket shelves to make room for products with a higher turnover.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • German mothers' preference to breastfeed their babies means that the market for baby milk has always favored follow-on formulae, rather than starter formulae.
  • Liquid milks have so far failed to gain a significant foothold in Germany. Organic milks have continued to become more popular over the last few years.
  • The vast majority of the cereals category consists of cereals with milk, many of them Griess (semolina), with the remainder made up of cereals without milk and a few gruels/flakes.
  • The wet meals category is becoming increasingly segmented, with manufacturers developing new packaging formats. Sales of pouches have grown rapidly over the last six years or so, although the segment now appears to have peaked.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF231MR

Table of Contents

  • Introduction
  • Executive Summary
  • Definitions
  • Background
  • Birth
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations
  • Sector Overview
  • Sector Overview
  • Manufacturers Shares
  • Category Analysis
  • Baby Milks
  • Baby Cereals
  • Baby Meals & Drinks
  • Baby Teas
  • Finger Foods
  • Production and trade
  • Production
  • Imports
  • Exports
  • Company profiles
  • Hipp GmbH & Co Vertrieb KG
  • Milupa Nutricia GmbH (Danone)
  • Nestle Deutschland AG
  • BWK
  • Humana (DMK)
  • Other manufacturers
  • Distribution
  • Baby Food Retailing
  • Economic Background
  • Key Macroeconomic Forecasts
  • Prospects and forecasts
  • Birth & Population Projections
  • Forecast Overview
  • Consumer Attitude

Appendix

  • Additional Data Tables
  • Summary Methodology
  • About GlobalData

List of Tables

  • Table 1: Birth & Population Trends, 2007-2017
  • Table 2: Breakdown of Live Births by State, 2011-2016
  • Table 3: Number of Organic Products on Sale in Drugmarkets, August 2018
  • Table 4: Number of Women of Childbearing Age by Age Group, 2014-2017
  • Table 5: Average Age of Mothers at the Birth of Children, 2011-2016
  • Table 6: Births by Age of Mother, % of Births, 2010, 2015 & 2016
  • Table 7: Working Women, 2011-2017
  • Table 8: Women in the Labor Force By Age Group, 2015 & 2017
  • Table 9: Breastfeeding Duration for Women Giving Birth in a Breastfeeding-Friendly Hospital, %, 2006
  • Table 10: Breastfeeding by Age of Baby, 2001 & 2005
  • Table 11: Breastfeeding by Educational Level of Mother (babies born in 2002-2012)
  • Table 12: Sector Size, 2017, & Growth Rates, 2011-2017
  • Table 13: Baby Food: Manufacturer Shares, Value, %, 2011-2017
  • Table 15: Baby Food: Manufacturer Shares by Category, %, 2017
  • Table 16: Baby Milks: Category Size, 2017
  • Table 17: Baby Milks: Category Growth, % 2011-2017
  • Table 18: Total Retail Sales of Baby Milks, by Value, 2012-2017
  • Table 19: Growing-up Milks: Segmentation, % Volume, 2012-2017
  • Table 20: HA Baby Milks: Segmentation, % Volume, 2012-2017
  • Table 21: Powdered Baby Milks: Brand Price Positioning Analysis, 2018
  • Table 22: Liquid Baby Milks: Brand Price Analysis, 2018
  • Table 23: Baby Milks: Manufacturer Market Share Trend, % Value and Volume, 2011-2017
  • Table 24: Baby Milks: Total Market Manufacturer Share Trends, Value, %, 2014 & 2015
  • Table 25: Baby Cereals: Category Size, 2017
  • Table 26: Baby Cereals: Category Growth, % 2011-2017
  • Table 27: Baby Cereals: Brand Price Positioning Analysis, 2018
  • Table 28: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2011-2017
  • Table 29: Meals & Drinks: Category Size, 2017
  • Table 30: Meals & Drinks: Category Growth, % 2011-2017
  • Table 31: Baby Meals & Drinks: Segmentation, by Type, % Value, 2012-2017
  • Table 32: Baby Meals: Brand Price Positioning Analysis, 2018
  • Table 33: Baby Drinks: Brand Price Positioning, 2018
  • Table 34: Baby Meals & Drinks: Manufacturer Shares, Value & Volume, %, 2011-2017
  • Table 35: Baby Teas: Category Size, 2017
  • Table 36: Baby Teas: Category Growth, % 2011-2017
  • Table 37: Baby Teas: Brand Price Positioning, 2018
  • Table 38: Baby Teas: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 39: Finger Foods: Category Size, 2017
  • Table 40: Finger Foods: Category Growth, % 2011-2017
  • Table 41: Finger Foods: Brand Price Positioning, 2018
  • Table 42: Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 43: Hipp: Turnover & Profit, € Million, 2011-2016
  • Table 44: Nestle Deutschland AG: Financial Highlights, 2011-2016
  • Table 45: Retail Distribution of Baby Food by Outlet Type, % Value, 2011-2017
  • Table 46: Reasons for Choice of Place of Purchase of Baby Food, 2012
  • Table 47: Retail Sales of Baby Milk by Type of Outlet, 2012 & 2013
  • Table 48: Key Macro-Economic Indicators, 2011-2018
  • Table 49: Key Macro-Economic Forecasts 2017-2023
  • Table 50: Birth & Population Projections, 2007-2023
  • Table 51: Baby Population, Number of Babies, 2007-2023
  • Table 52: Number of Women of Childbearing Age by Age Group, 2015 & 2020
  • Table 53: Baby Food: Sector Value, Current Prices, 2011-2017
  • Table 54: Baby Food: Sector Value, Constant Prices, 2011-2017
  • Table 55: Baby Food: Sector Value, US$ Million, 2011-2017
  • Table 56: Baby Food: Sector Volume, Tons, 2011-2017
  • Table 57: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
  • Table 58: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
  • Table 59: Baby Food: Per Capita Expenditure, US$, 2011-2017
  • Table 60: Baby Food: Per Capita Consumption, Grams, 2011-2017
  • Table 61: Baby Milks: Category Trends, 2011-2017
  • Table 62: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
  • Table 63: Powder Baby Milks: Brand Price Analysis, 2018
  • Table 64: Liquid Baby Milks: Brand Price Analysis, 2018
  • Table 65: Baby Cereals: Category Trends, 2011-2017
  • Table 66: Baby Meals & Drinks: Category Trends, 2011-2017
  • Table 67: Baby Teas: Category Trends, 2011-2017
  • Table 68: Finger Foods: Category Trends, 2011-2017
  • Table 69: Imports of Baby Food by Type, Volume, Tons, 2011-2017
  • Table 70: Imports of Baby Food by Type, Value, € '000, 2011-2017
  • Table 71: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2015-2017
  • Table 72: Imports of Other Baby Food by Country of Origin, Volume & Value, 2015-2017
  • Table 73: Exports of Baby Food by Type, Volume, 2011-2017
  • Table 74: Exports of Baby Food by Type, Value, € '000, 2011-2017
  • Table 75: Exports of Milks & Cereals by Country of Destination, Volume , 2015-2017
  • Table 76: Exports of Other Baby Food by Country of Destination, Volume & Value %, 2015-2017
  • Table 77: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
  • Table 78: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
  • Table 79: Baby Food: Market Volume Forecasts, Tons, 2017-2023
  • Table 80: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
  • Table 81: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
  • Table 82: Baby Food: Per Capita Expenditure, US$, 2017-2023
  • Table 83: Baby Food: Per Capita Consumption, Grams, 2017-2023

List of Figures

  • Figure 1: Baby Food: Sector Size, 2011-2017
  • Figure 2: Baby Food: Per Capita, 2011-2017
  • Figure 3: Baby Food: Sector Segmentation, 2017
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2017
  • Figure 5: Food: Manufacturer Shares, Volume %, 2017
  • Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
  • Figure 7: Baby Milks: Category Trends, 2011-2017
  • Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
  • Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
  • Figure 11: Baby Cereals: Category Trends, 2011-2017
  • Figure 12: Baby Cereals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 13: Baby Meals & Drinks: Category Trends, 2011-2017
  • Figure 14: Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 15: Baby Teas: Category Trends, 2011-2017
  • Figure 16: Baby Teas: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 17: Finger Foods: Category Trends, 2011-2017
  • Figure 18: Finger Foods: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 19: Leading Brands of Baby Food via Amazon, 2016
  • Figure 20: Baby Food: Sector Size, 2017-2023
  • Figure 21: Baby Food: Per Capita, 2017-2023
  • Figure 22: Baby Food: Sector Segmentation, 2023
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