Market Research Report
Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies
|Published by||GlobalData||Product code||509423|
|Published||Content info||90 Pages
Delivery time: 1-2 business days
|Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies|
|Published: November 15, 2018||Content info: 90 Pages||
Global Prepared Meals sector was valued at US$86,943 million in 2017 of which Eastern Europe prepared meals sector is the fourth largest in value terms, with only 4.9% share in 2017, and is forecast to record a value CAGR of 5.9% during 2017-2022. Eastern Europe's prepared meals sector is driven by time-pressed working consumers that are constantly on the look-out to save precious time during their busy days. The top countries that lead market growth were Romania, the Czech Republic, Poland, and Russia.
Ready Meals was the largest category in the prepared meals sector, accounting for 81.6% share in 2017. The Meal Kits category is forecast to register the fastest CAGR of 6.1% during 2017-2022, followed by Ready Meals and Pizza. At a country level, Russia was the largest market for prepared meals, which accounted for 54.3% of the region's prepared meals sector in 2017, followed by Poland with 21.8%.
The Eastern Europe Health & Wellness market in the prepared meals sector stood at US$606,350.1 in 2017, accounting for only 0.01% of the overall share. This market is expected to grow at a CAGR of 12.9% during 2017-2022, due to rising consumer concerns regarding artificial ingredients and preservatives driving a preference for natural products. Romania is the only country in the region that offers products with Health & Wellness attributes.
The Eastern Europe prepared meals market is highly fragmented, with the top five brands: Hortex, Russkiy Hit, Doshirak, Rolton, and Big Bon, accounting for 18.6% of the market value in 2017. Private labels account for 11.9% of the market in the region as many consumers prefer better value-for-money prepared meals especially in Russia and Poland, as consumers embrace these low cost alternatives.
"Opportunities in the Eastern Europe Prepared Meals Sector", report provides a detailed analysis of Prepared Meals Sector in the region, covering the key challenges, competitive landscape and demographic analysis that can help companies gain insight into the country specific nuances.
This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Prepared Meals sector. It includes analysis on the following -