Cover Image
Market Research Report

The Baby Food Market in the UK, 2019

Published by GlobalData Product code 512812
Published Content info 174 Pages
Delivery time: 1-2 business days
Price
Back to Top
The Baby Food Market in the UK, 2019
Published: April 8, 2019 Content info: 174 Pages
Description

UK babies were consuming considerably less baby food in 2018 than in 2012. Volume sales were down by 17%, although the number of babies born was only 8% lower. Consumption is down in all categories, with the exception of finger foods. In 2018, per capita consumption stood at 29.2kg per infant aged 0- 3 years, 12% lower than in 2012. However, the value of the sector has risen both in absolute and in real terms, largely due to the higher unit prices of milks, as well as the trend towards higher priced finger foods. Baby food for the older age range has also been a growth segment.

Infant formula dominates, accounting for 57% of value sales and 44% of volume. Breastfeeding rates remain relatively low, and manufacturers have succeeded in selling more milk for older babies, as well as more premium products, fueling growth. Wet meals form the second largest category (28% of value). Despite the development of the pouches category and a very broad range of varieties, volume sales are in decline. Finger foods have been the most buoyant category, with a high level of innovation.

The UK baby food market is forecasted to a rise of 15.6% to £834.6 million in 2024, equivalent to a rise of 3% in real terms. Volumes will decline slightly, although finger foods will gain ground. Uncertainty is higher than usual due to the unpredictable nature of the changes that will arise from Brexit.

There is limited production of baby food in the UK. Most infant formulae sold on the market are imported from Ireland, where both Danone (Cow & Gate, Aptamil) and Nestle (SMA) have major plants. Imports of baby food rose sharply between 2009 and 2014, but have subsequently dropped back significantly to 93,428 tons, equivalent to a value of €334 million. Although for many years contested primarily by three multinational players (Danone, Heinz, and Nestle), in 2016 a relative newcomer, Ella's Kitchen, rose to second place, well behind Danone, but slightly ahead of Nestle, a position it has maintained.

The major food multiples and pharmacies/drugstores are the main commercial channels for baby food distribution. Non- commercial channels including hospitals and clinics are excluded from the retail sector; subsidized milk distribution through clinics was terminated in 2006. There has been a steady movement away from pharmacies & drugstores towards the major grocery multiples, which offer advantages in terms of choice, convenience, and value.

The report "The Baby Food Market in the UK, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the UK market. The report offers -

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
  • Future projections considering various trends which are likely to affect the industry

Companies mentioned: Danone/Nutricia Ltd, Ella's Kitchen Group Limited (Hain Celestial), Nestle UK (SMA), HJ Heinz Company Limited (Kraft Heinz Company), Organix Brands Plc (Hero), Hipp (UK) Ltd, The Kids Food Company, Urban Fresh Foods, Annabel Karmel Group Holdings Ltd, Little Dish.

Scope

  • There is growing concern among parents about health and quality, as well as convenience, and manufacturers are undertaking active marketing to meet these concerns. This includes the development of organic and homemade-style foods, and reduced salt/sugar baby foods, as well as more convenient pack formats and a broadening range of snack foods.
  • Consumption is down in all categories, with the exception of finger foods. However, the value of the sector has risen both in absolute and in real terms, largely due to the higher unit prices of milks, as well as the trend towards higher priced finger foods.
  • Infant formula dominates, accounting for 57% of value sales and 44% of volume. Breastfeeding rates remain relatively low, and manufacturers have succeeded in selling more milk for older babies, as well as more premium products, fueling growth.
  • Most infant formulae sold on the market are imported from Ireland, where both Danone (Cow & Gate, Aptamil) and Nestle (SMA) have major plants.
  • Exports of baby food rose in volume up to 2014, but fell back slightly in 2015 before picking up again.
  • Danone remains the clear leader with a share of 51% of total value sales. It leads in the milks category and is in second place in cereals and wet meals.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF279MR

Table of Contents

  • Introduction
  • Executive Summary
  • Definitions
  • Background to the Market
  • Births
  • The Consumer
  • Socio-demographic Trends
  • Working Women
  • Regulations
  • Breastfeeding Trends
  • Market Overview
  • The Organic Phenomenon
  • Manufacturers Shares
  • Sector Analysis
  • Baby Milks
  • Baby Cereals
  • Baby Meals
  • Baby Drinks
  • Baby Finger Foods
  • Production and trade
  • Production
  • Imports
  • Exports
  • Company profiles
  • Danone/Nutricia Ltd
  • Ella's Kitchen Group Limited (Hain Celestial
  • Nestle UK (SMA)
  • HJ Heinz Company Limited (Kraft Heinz Company)
  • Organix Brands Plc (Hero)
  • Hipp (UK) Ltd
  • Distribution
  • Baby Food Retailing
  • Economic background
  • Economic Indicators
  • Key Macro-economic Forecasts
  • Prospects and forecasts
  • Birth & Population Projections
  • Forecast Overview
  • Future Trends

Appendix

  • Additional Data Tables
  • Summary Methodology
  • About GlobalData

List of Tables

  • Table 1: Birth & Population Trends, 2008-2018
  • Table 2: Live Births by Country, 2007-2017
  • Table 3: Live Births & Crude Birth Rates by Region, 2016
  • Table 4: Breakdown of Live Births by Age of Mothers, %, 2012-2017
  • Table 5: Women in the Workforce, 2010-2016
  • Table 6: Proportion of Births in BFHI Facilities by Country, %, 2017 & 2019
  • Table 7: Incidence of Initial Breastfeeding by Country, %, 1990-2010
  • Table 8: Prevalence of Breastfeeding by Age of Baby by Country, %, 2005 & 2010
  • Table 9: Prevalence of Exclusive Breastfeeding by Age of Baby by Country, %, 2010
  • Table 10: Scotland: Breastfeeding Trends, 2010-2016
  • Table 11: Northern Ireland: Breastfeeding at Discharge from Hospital, 2010/11-2014/15
  • Table 12: England: Breastfeeding at 6-8 Weeks, 2016-2018
  • Table 13: Incidence of Breastfeeding Initiation by Social Class, %, 2005 & 2010
  • Table 14: Prevalence of Initial Breastfeeding by Age at which Mother Completed Full-time Education, %, 2005
  • & 2010
  • Table 15: Incidence of Initiation of Breastfeeding by Age of Mother, %, 2005 & 2010
  • Table 16: Duration of Exclusive Breastfeeding among Mothers who Breastfed Exclusively at Birth by Country,
  • %, 2010
  • Table 17: Sector Size, 2018, & Growth Rates, 2012-2018
  • Table 18: Organic Baby Food: Market Trends, Value, 2010-2017
  • Table 19: Baby Food: Trends in Manufacturer Shares, Value and Volume, %, 2012-2018
  • Table 20: Baby Food: Manufacturer Shares by Sector, %, 2018
  • Table 21: Baby Milks: Category Size, 2018
  • Table 22: Baby Milks: Category Growth, % 2012-2018
  • Table 23: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018
  • Table 24: Baby Milks: Market Segmentation, Powdered & Liquid, Value, 2012-2018
  • Table 25: Powdered Baby Milks: Brand Price Positioning Analysis, 2018
  • Table 26: Liquid Baby Milks: Brand Price Positioning Analysis, 2018
  • Table 27: Baby Milks: Manufacturer Market Share Trends, Value and Volume, 2012-2018
  • Table 28: Baby Milk: Shares of Leading Brands, 2012-2017
  • Table 29: Baby Cereals: Category Size, 2018
  • Table 30: Baby Cereals: Category Growth, % 2012-2018
  • Table 31: Cereals & Dry Foods: Brand Price Positioning Analysis, 2018
  • Table 32: Baby Cereals: Manufacturer Market Share Trends, Value and Volume, 2012-2018
  • Table 33: Baby Meals: Category Size, 2018
  • Table 34: Baby Meals: Category Growth, % 2012-2018
  • Table 35: Baby Meals: Sales by Pack Type, % Value, 2012-2018
  • Table 36: Manufacturer Involvement, by Pack Type, 2018
  • Table 37: Baby Meals: Brand Price Positioning Analysis, 2018
  • Table 38: Baby Meals: Manufacturer Market Share Trends, Value And Volume, 2012-2018
  • Table 39: Baby Drinks: Category Size, 2018
  • Table 41: Baby Drinks: Category Growth, % 2012-2018
  • Table 42: Drinks: Price Positioning, 2018
  • Table 43: Baby Drinks: Manufacturer Market Share Trends, % Value and Volume, 2012-2018
  • Table 44: Baby Finger Foods: Category Size, 2018
  • Table 45: Baby Finger Foods: Category Growth, % 2012-2018
  • Table 46: Baby Finger Foods: Parental Perception of Snacks Ingredients, 2018
  • Table 47: Finger Food: Market Segmentation, % Value, 2012-2018
  • Table 48: Finger Foods: Brand Price Positioning Analysis, 2018
  • Table 49: Finger Foods: Manufacturer Market Share Trends, Value and Volume, 2012-2018
  • Table 50: Milks & Cereals: Country of Origin, Top Five, % Volume, 2017
  • Table 51: Milks & Cereals: Country of Destination, Top Four, % Volume, 2017
  • Table 52: Nutricia Ltd: Financial Highlights, 2012-2017
  • Table 53: Ella's Kitchen: Turnover, 2010-2017
  • Table 54: Organix Brands: Financial Highlights, 2012-2017
  • Table 55: Hipp UK Ltd: Financial Highlights, £ '000, 2012-2016
  • Table 56: Baby Food Sales by Type of Outlet, 2012-2018
  • Table 57: Baby Product Sales by Retailer, 2010-2016
  • Table 58: Economic Indicators, 2012-2019
  • Table 59: Key Macroeconomic Forecasts, 2018-2024
  • Table 60: Birth & Population Projections, 2012-2024
  • Table 61: Baby Food: Category Growth, 2018-2024
  • Table 62: Baby Population, Number of Babies, '000, 2008-2024
  • Table 63: Number of Women of Childbearing Age by Age Group, 000s, 2011-2022
  • Table 64: Baby Food: Market Value, Current Prices, 2012-2018
  • Table 65: Baby Food: Market Value, Constant Prices, 2012-2018
  • Table 66: Baby Food: Market Value, US$ Million, 2012-2018
  • Table 67: Baby Food: Market Volume, Tons, 2012-2018
  • Table 68: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018
  • Table 69: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018
  • Table 70: Baby Food: Per Capita Expenditure, US Dollar Prices, 2012-2018
  • Table 71: Milks: Sector Trends, 2012-2018
  • Table 72: Baby Milks Segmentation, Value & Volume, 2012-2018
  • Table 73: Powdered Baby Milks: Brand Price Analysis, 2018
  • Table 74: Powdered Baby Milks: Brand Price Analysis, 2018
  • Table 75: Liquid Baby Milks: Brand Price Analysis, 2018
  • Table 76: Cereals & Dry Food : Sector Trends, 2012-2018
  • Table 77: Drinks: Sector Trends, 2012-2018
  • Table 78: Finger Foods: Sector Trends, 2012-2018
  • Table 79: Imports of Baby Milks & Cereals, Volume and Value, 2012-2017
  • Table 80: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017
  • Table 81: Other Baby Food: Imports by Type, Volume & Value, 2012-2017
  • Table 82: Other Baby Food: Imports by Country of Origin, 2015-2017
  • Table 83: Baby Milks & Cereals: Trends in Exports, 2012-2017
  • Table 84: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017
  • Table 85: Other Baby Food: Exports by Type, Volume & Value, 2012-2017
  • Table 86: Other Baby Food: Exports by Country of Destination, 2015-2017
  • Table 87: Baby Food: Market Value Forecasts, Current Prices, 2018-2024
  • Table 88: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024
  • Table 89: Baby Food: Market Value Forecasts, US Dollars, 2018-2024
  • Table 90: Baby Food: Market Volume Forecasts, 2018-2024
  • Table 91: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2018-2024
  • Table 92: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2018-2024
  • Table 93: Baby Food: Per Capita Forecasts, US Dollars, 2018-2024
  • Table 94: Baby Food: Per Capita Consumption Forecasts, 2018-2024

List of Figures

  • Figure 1: Baby Food: Sector Size, 2012-2018
  • Figure 2: Baby Food: Per Capita Consumption, 2012-2018
  • Figure 3: Baby Food: Segmentation, Value, 2018
  • Figure 4: Baby Food: Manufacturer Shares Value, 2018
  • Figure 5: Baby Food: Manufacturer Shares, Value %, 2018
  • Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018
  • Figure 7: Baby Food: Manufacturer Shares by Category, % value, 2018
  • Figure 8: Baby Milks: Category Trends, 2012-2018
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018
  • Figure 10: Starter, Follow-on & Special Formula
  • Figure 11: Growing-up Milks
  • Figure 12: Baby Milks: Category Segmentation, Value and Volume, 2012-2018
  • Figure 13: Baby Cereals : Category Trends, 2012-2018
  • Figure 14: Baby Cereals : Per Capita Expenditure & Consumption, 2012-2018
  • Figure 15: Baby Meals: Category Trends, 2012-2018
  • Figure 16: Baby Meals: Per Capita Expenditure & Consumption, 2012-2018
  • Figure 17: Drinks: Category Trends, 2012-2018
  • Figure 18: Drinks: Per Capita Expenditure & Consumption, 2012-2018
  • Figure 19: Finger Foods: Category Trends, 2012-2018
  • Figure 20 Finger Foods: Per Capita Expenditure & Consumption, 2012-2018
  • Figure 21: Baby Food: Market Size, 2018-2024
  • Figure 22: Baby Food: Per Capita Consumption, 2018-2024
  • Figure 23: Baby Food: Market Segmentation, 2024
Back to Top