Cover Image
Market Research Report

Top Growth Opportunities: Meat in the UAE

Published by GlobalData Product code 512817
Published Content info 93 Pages
Delivery time: 1-2 business days
Price
Back to Top
Top Growth Opportunities: Meat in the UAE
Published: February 23, 2019 Content info: 93 Pages
Description

The UAE meat sector was valued at US$1,547.9 million in 2018, and is forecast to grow at a strong CAGR of 6.5% over 2018-2023. The UAE's economic growth has been sluggish in recent times, but the country's retail market is booming. This thriving market is targeting the niche but growing group of affluent, high-income expatriates in the country, offering tailored, premium packaged meat products to cater to their needs. Rising disposable incomes, driven by improving employment levels, are aiding meat sales.

Furthermore, an increasing number of Emiratis are becoming health-conscious and are focusing on improving their dietary habits. This could result in a rise in the consumption of high-protein and low-fat products such as lean meat, thus boosting the sales of meat products that are attributed with health & wellness claims. Consequently, the UAE market for meat is expected to grow during the next five years and will reach US$2,117.2 million by 2023.

However, the UAE relies heavily on imports as it imports more than half of its meat produce. In 2017, for example, 59.7%1 of the meat it consumed was imported from various countries around the world. This makes the country highly vulnerable to price fluctuations and changes in supplying countries' export regulations. Global prices of meat were up by 9% in 2018, which will make meat products in the UAE more expensive. This will prove to be a major inhibitor to the country's meat sector.

The report "Top Growth Opportunities: Meat in the UAE", provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report pin points the best growth opportunities for producers, suppliers and retailers by identifying the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Key Analysis

  • The UAE meat sector was valued at US$1,547.9 million in 2018, and is forecast to grow at a strong CAGR of 6.5% over 2018-2023.
  • The UAE's economic growth has been sluggish in recent times, but the country's retail market is booming.
  • This thriving market is targeting the niche but growing group of affluent, high-income expatriates in the country, offering tailored, premium packaged meat products to cater to their needs.

Scope

  • Key consumer demographic groups driving consumption within the country. Improve your consumer targeting by understanding who's driving the market, what they want, and why?
  • A study of market value and volumes over 2013-2018, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
Product Code: GDCS0125TG

Table of Contents

1. Introducing a top growth market for meat

  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight - identifying the opportunities to move into

  • Sector growth by category
  • Value growth of the sector
  • Volume growth of the sector
  • Level of premiumization by category
  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth

  • meat retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined

  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary

5. Consumer insight - who, what, when, where, and why

  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • How Health & Wellness benefits will contribute to growth
  • Penetration of Health & Wellness claims by category
  • Consumer trends summary

6. Product and packaging insights

  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts

7. White spaces and innovation opportunities - space to move into

  • Growth segments to target
  • Segment opportunities
  • Consumer spaces to target
  • Price dynamics
  • Key recommendations

8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Key performance metrics
  • Winners and losers by category, value, 2018-2023
  • Winners and losers by category, volume, 2018-2023
  • Distribution channels - Top 4
  • Routes to market - retail overview
  • Company and brand strength
  • Private label growth compared to brands by category (in value terms), in the UAE Meat sector, 2013-2018
  • International and domestic trademark owner analysis
  • Key consumption volume shares by consumer group, 2018
  • Segment focus - opportunities
  • 2018 Consumption volume shares by consumer group

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Volume market growth by category, 2013-2023
  • Value and volume growth by category, 2013-2023
  • Fragmentation by category, 2013-2018
  • Private label penetration and CAGR, 2013-2018
  • Cumulative value share by brand, 2018
  • Meat in the UAE - Contribution to value change by health & wellness claim
  • Penetration of Health & Wellness claims by category, 2018
  • Pack materials volume share, 2018 & 2023
  • Closure materials volume share, 2018 & 2023
  • 2018-2023 CAGR for top five categories by value share
  • Meat volume consumed by consumer groups
  • Price change by category, 2018
Back to Top