Market Research Report
Success Case Study: Green Giant "Swap-In" Frozen Vegetables - Frozen vegetable innovation making healthy swaps easier
|Published by||GlobalData||Product code||518496|
|Published||Content info||18 Pages
Delivery time: 1-2 business days
|Success Case Study: Green Giant "Swap-In" Frozen Vegetables - Frozen vegetable innovation making healthy swaps easier|
|Published: June 15, 2017||Content info: 18 Pages||
"Success Case Study: Green Giant "Swap-In" Frozen Vegetables" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Green Giant's new "swap-in" frozen vegetable innovation in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid risk.
48% of US consumers try to eat vegetables as much as possible, rising to 54% globally, making them a key ingredient manufacturers should be turning to in new innovation. Green Giant's innovative new "swap-in" frozen vegetables line offers multiple benefits, such as helping to increase vegetable consumption by using them to replace traditional starchy food (e.g. white rice or potatoes) and helping consumers to reduce their calorie and carbohydrate consumption.