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Market Research Report

Outbound Tourism Spending Habits in Top 10 Countries

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Outbound Tourism Spending Habits in Top 10 Countries
Published: June 22, 2017 Content info: 57 Pages
Description

The report "Outbound Tourism Spending Habits in Top 10 Countries" provides detailed information on the top 10 outbound tourism markets globally. This report analyzes market data and provides a better understanding of tourism flows and tourist expenditure.

For instance, China is the largest outbound market with 130.9 Million trips in 2015, although more than one-third of these are to the countries in Greater China. Trips grew at a CAGR of 12% during the 2012-2016, thanks to increasing disposable incomes and a growing middle class population. South Korea's deployment of US- built Terminal High Altitude Area Defense (THAAD) missiles has led some Chinese tourists to select Vietnam as an alternative to South Korea. Chinese trips to South Korea (one of the biggest gainers of growing Chinese outbound travel) fell by 40% in March 2017, according to the Korea Tourism Organization.

Canada, the fifth-largest outbound market has been witnessing a decline in trips in recent years. This is largely due to a weaker currency which led to a fall in trips to the US, the largest destination market for Canadians, accounting for 60% of the total trips. With recent terror attacks in Turkey, German trips to this key destination market have been experiencing a fall in recent years. Germany has a large Turkish population, and a significant number of trips to Turkey are VFR.

The US retained its spot as the largest outbound tourism market in terms of expenditure in 2016. However, the average expenditure per outbound trip is highest in Australia. This can be attributed to their very high average length of stay per trip (21 nights in 2016 compared to 17 nights of US outbound tourists). The appreciation of the dollar against other major currencies (such as Euro, Canadian dollar) made outbound travel relatively inexpensive encouraging US tourists to take more foreign trips. However, the strengthening of the dollar in recent years did not translate into increased average spending. This could be because of a growing number of low-cost carriers (example: Norwegian and Scoot) on transatlantic routes, lowering transportation costs.

Retail represents the largest share in the overall Chinese outbound travel expenditure. They are high spenders on shopping, particularly luxury items. Paris is one of the favorites for this. In recent years, Japan is gaining popularity for shopping due to the depreciation of the yen and the increase in duty-free items.

In particular, this report provides the following analysis -

  • Historic and forecast tourist volumes covering the top 10 global outbound tourism markets
  • Detailed analysis of tourist spending patterns in these markets such as average spending per trip and total expenditure
  • Insights on key trends and issues in top 10 outbound markets

Scope

  • China is the largest outbound market with 130.9 million trips in 2015, although more than one-third of these are to the countries in Greater China. Trips grew at a CAGR of 12% during the 2012-2016 period, thanks to increasing disposable incomes and a growing middle class population. South Korea's deployment of US- built Terminal High Altitude Area Defense (THAAD) missiles has led some Chinese tourists to select Vietnam as an alternative to South Korea. Chinese trips to South Korea (one of the biggest gainers of growing Chinese outbound travel) fell by 40% in March 2017, according to the Korea Tourism Organization
  • The US retained its spot as the largest outbound tourism market in terms of expenditure in 2016. However, the average expenditure per outbound trip is highest in Australia. This can be attributed to their very high average length of stay per trip (21 nights in 2016 compared to 17 nights of US outbound tourists). The appreciation of the dollar against other major currencies (such as Euro, Canadian dollar) made outbound travel relatively inexpensive encouraging US tourists to take more foreign trips. However, the strengthening of the dollar in recent years did not translate into increased average spending. This could be because of a growing number of low-cost carriers (example: Norwegian and Scoot) on transatlantic routes, lowering transportation costs
  • Retail represents the largest share in the overall Chinese outbound travel expenditure. They are high spenders on shopping, particularly luxury items. Paris is one of the favorites for this. In recent years, Japan is gaining popularity for shopping due to the depreciation of the yen and the increase in duty-free items

Reasons to buy

  • Predict about how the top 10 markets are expected to grow using historic and forecast market data
  • Understand the demand-side dynamics within the industry to identify key market trends, growth opportunities
  • Direct the promotional efforts on most promising markets by identifying the key source countries.
Table of Contents

Table of Contents

Table of Contents

  • Top 10 highest outbound tourism expenditures in 2016
  • US - Strong dollar driving the growth of US outbound travel
  • China - Chinese trips to Japan, Thailand post strong growth in 2016
  • Germany - German trips to France unaffected despite terror attacks
  • UK - UK tourists looking for safer holiday destinations
  • France - French trips to Greece increase
  • Japan - Japanese trips to South Korea rebound in 2016
  • Italy - Italian trips within Europe receive boost with growing presence of LCCs
  • Canada - Canada's trips to the US plunge due to weak currency
  • Spain - Spain's outbound tourism growth slows in 2016
  • Australia - Australians flock to Japan as yen depreciates
  • Market Data

Appendix

  • Definitions

List of Tables

List of Tables

  • Table 1: US - Tourist departures to top 10 countries (Thousand), 2012-2021
  • Table 2: US - Tourist expenditure in top 10 countries (US$ million), 2012-2021
  • Table 3: US - Average spending per trip in top 10 countries (US$), 2012-2021
  • Table 4: China - Tourist departures to top 10 countries (Thousand), 2012-2021
  • Table 5: China - Tourist expenditure in top 10 countries (US$ million), 2012-2021
  • Table 6: China - Average spending per trip in top 10 countries (US$), 2012-2021
  • Table 7: Germany - Tourist departures to top 10 countries (Thousand), 2012-2021
  • Table 8: Germany - Tourist expenditure in top 10 countries (US$ million), 2012-2021
  • Table 9: Germany - Average spending per trip from top 10 countries (US$), 2012-2021
  • Table 10: UK - Tourist arrivals from top 10 countries (Thousand), 2012-2021
  • Table 11: UK - Tourist expenditure from top 10 countries (US$ million), 2012-2021
  • Table 12: UK - Average spending per trip from top 10 countries (US$), 2012-2021
  • Table 13: France - Tourist arrivals from top 10 countries (Thousand), 2012-2021
  • Table 14: France - Tourist expenditure from top 10 countries (US$ million), 2012-2021
  • Table 15: France - Average spending per trip from top 10 countries (US$), 2012-2021
  • Table 16: Japan - Tourist arrivals from top 10 countries (Thousand), 2012-2021
  • Table 17: Japan - Tourist expenditure from top 10 countries (US$ million), 2012-2021
  • Table 18: Japan - Average spending per trip from top 10 countries (US$), 2012-2021
  • Table 19: Italy - Tourist arrivals from top 10 countries (Thousand), 2012-2021
  • Table 20: Italy - Tourist expenditure from top 10 countries (US$ million), 2012-2021
  • Table 21: Italy - Average spending per trip from top 10 countries (US$), 2012-2021
  • Table 22: Canada - Tourist arrivals from top 10 countries (Thousand), 2012-2021
  • Table 23: Canada - Tourist expenditure from top 10 countries (US$ million), 2012-2021
  • Table 24: Canada - Average spending per trip from top 10 countries (US$), 2012-2021
  • Table 25: Spain - Tourist arrivals from top 10 countries (Thousand), 2012-2021
  • Table 26: Spain - Tourist expenditure from top 10 countries (US$ million), 2012-2021
  • Table 27: Spain - Average spending per trip from top 10 countries (US$), 2012-2021
  • Table 28: Australia - Tourist arrivals from top 10 countries (Thousand), 2012-2021
  • Table 29: Australia - Tourist expenditure from top 10 countries (US$ million), 2012-2021
  • Table 30: Australia - Average spending per trip from top 10 countries (US$), 2012-2021

List of Figures

List of Figures

  • Figure 1: Top 10 outbound markets (trips in thousand)
  • Figure 2: Average spending per trip in Top 10 outbound markets (in US$)
  • Figure 3: UK tourist average expenditure per trip in US ($)
  • Figure 4: Exchange rate growth: US$ against Mexican Peso
  • Figure 5: Average spending split of Chinese tourist (%)
  • Figure 6: Average yearly wages growth in China
  • Figure 7: Exchange rate trend: Pound against Euro
  • Figure 8: German trips to Turkey (000)
  • Figure 9: UK trips to Spain (Thousand)
  • Figure 10: UK departures to US by purpose in 2014
  • Figure 11: France trips to Greece (Thousand)
  • Figure 12: French tourist average expenditure in the US ($)
  • Figure 13: Japan trips to Korea (Thousand)
  • Figure 14: Japanese average spending per trip in US ($)
  • Figure 15: Italy outbound trips to key countries (000)
  • Figure 16: Italy average spending per trip (US$)
  • Figure 17: Canada trips to the US (Thousand)
  • Figure 18: Growing outbound markets for Canada (000)
  • Figure 19: Spain average expenditure per trip in US ($)
  • Figure 20: Spain trips to France(thousand)
  • Figure 21: Australia trips to Japan (in thousand)
  • Figure 22: Australia departures to UK by purpose
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