Market Research Report
"Smart" Tech and E-Commerce in the packaging industry until 2022: A Global Executives Survey
|Published by||GlobalData||Product code||524345|
|Published||Content info||39 Pages
|"Smart" Tech and E-Commerce in the packaging industry until 2022: A Global Executives Survey|
|Published: June 28, 2017||Content info: 39 Pages||
"Smart" packaging uses technologies, such as microelectronics, computer applications, and nanotechnology, to help extend product shelf life, monitor freshness, display information, and improve safety and convenience for consumers within the FMCG segment. Executives from companies operating in the Rest of the World region and Europe identify that "smart" packaging technology will be the most important key to success in 2022. In North America, information/data sharing and interactive labels are the most influential "smart" packaging features that will gain prominence over the next five years. Generally, executives highlight online shopping as a highly influential trend in the packaging industry.
In the North American and European regions information/data sharing, interactive labels, and temperature control are the key "smart" features of packaging that will gain importance amongst clients by 2022. As such, most packaging companies are willing to pay up to 5% more for "smart" packaging compared to conventional packaging.
Green packaging uses eco-friendly manufacturing methods and recyclable materials to have less impact on the environment and lower energy consumption. Another part of the eco-friendly smart packaging trend are clean labels. Clean labels tend to have shorter ingredient lists and better source transparency which appeals to consumers seeking more "green" products.
The majority of executives' highlights online shopping as a highly influential trend in the packaging industry and will have a major impact on their business in the next five years. They anticipate their clients to enquire about e-commerce specific packaging in less than two years and expect to change production processes in order to meet the necessities of online shopping for their clients and consumers.
Executives operating in Europe and North America state they will be much more influenced by the personalization/customization of packaging over the next five years. Personalized packaging enhances the users experience and creates an opportunity for companies to differentiate themselves.
The report '"Smart" Tech and E-Commerce in the packaging industry until 2022: A Global Executives Survey' examines the role of "Smart" Technology and E-commerce in the global packaging industry. The report identifies key trends that will influence the packaging industry over the next five years and highlights the significance of e-commerce specific packaging and 'smart' packaging features.
In particular, this report provides the following -
Companies mentioned in this report: WestRock Company, Digimarc, Coca-Cola, Amazon, Nestle.