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Market Research Report

Opportunities in the Americas Bakery & Cereals Sector

Published by GlobalData Product code 527350
Published Content info 145 Pages
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Opportunities in the Americas Bakery & Cereals Sector
Published: July 30, 2019 Content info: 145 Pages

The bakery & cereals sector in the Americas valued at US$532 billion million in 2018 is the largest market globally with a value share of 37.8% in 2018, and is expected to grow at a CAGR of 3.2% during 2018-2023. Bread & rolls is the largest category in the sector, accounting for 35.6% of overall value sales in 2018. The top five companies accounted for25.8% of overall value sales in 2018. Hypermarkets & supermarkets is the leading distribution channel in the American bakery & cereals sector, with a total value share of 50% in 2018. Products with health & wellness attributes accounted for 33.7 of overall sales bakery & cereal sector in the region. Flexible packaging is the most commonly used packaging material in the region, with 79.9% market share in 2018.

This report brings together multiple data sources to provide a comprehensive overview of the region's bakery & cereals sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.


This report brings together multiple data sources to provide a comprehensive overview of the Americas bakery & cereals sector. It includes analysis on the following -

  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.

Change in consumption: Analysis on the shift in consumption of bakery & cereals products by categories across the key countries in the Americas region.

  • High potential countries: Provides risk-reward analysis of top four high potential countries in the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.

Health & Wellness analysis: Provides insights on the health & wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2013-2023. The analysis includes key health & wellness attributes and consumer benefits driving the sales of bakery & cereals products in the Americas region, in 2018. It also covers the market share of leading companies offering bakery & cereals with health & wellness attributes in the same year.

  • Brand analysis: Provides an overview of leading brands in the region and analyzes the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for bakery & cereals across the key countries in the Americas region, in 2018. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, vending machines, cash & carries and warehouse clubs, and others, which includes "dollar stores", variety stores & general merchandise retailers, drugstores & pharmacies, e-retailers, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of bakery & cereals.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
Product Code: GDCS0147RR

Table of Contents

1. Executive summary

2. Market size and growth analysis (regional analysis )

  • Market size analysis - Americas compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3. Growth potential by countries in the Americas

  • Risk and reward analysis - opportunity scores

4. Market size and growth analysis

  • Overview - value and volume growth analysis by country
  • Growth contribution analysis by country
  • Share of bakery & cereals compared to other food sectors
  • Change in consumption levels by country and bakery & cereals category
  • Per capita consumption and expenditure analysis
  • 5. Country profiles
  • Canada
  • Peru
  • Panama
  • The US

6. Success stories

7. Company and brand analysis

  • Leading companies in the Americas bakery & cereals sector
  • Company and brand share analysis
  • Leading companies by categories, in the Americas bakery & cereals sector
  • Leading brands by categories, in the Americas bakery & cereals sector
  • Private label penetration in the Americas bakery & cereals sector

8. Health & wellness analysis

  • Health & wellness analysis - overview
  • Health & wellness market growth analysis by country
  • Health & wellness analysis - key product attributes and consumer benefits
  • Leading health & wellness companies by market share

9. Key distribution channels

  • Leading distribution channels by country
  • Leading distribution channels by category

10. Key packaging formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

11. Challenges and future outlook

  • Key challenges
  • Future outlook

12. Appendix

13. Trends definitions

14. About GlobalData

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2018-2023
  • Identifying high potential countries - risk, reward and opportunity analysis
  • High potential countries in the Americas - overview
  • Value share of bakery & cereals

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by category (2018-2023)
  • Top four high poten
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