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Market Research Report

Top Growth Opportunities: Bakery & Cereals in Australia

Published by GlobalData Product code 550316
Published Content info 115 Pages
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Top Growth Opportunities: Bakery & Cereals in Australia
Published: August 24, 2017 Content info: 115 Pages
Description

Australia was the fifth largest Bakery & Cereals market in value terms, in 2016. The Australian Bakery & Cereals market is stable and growing steadily, recording a CAGR of 3.3% in Australian dollar value terms between 2011 and 2016. With GDP set to increase in 2017, growth indicators for the Australian economy are positive. Prime Minister Turnbull's anti-austerity measures seek to take advantage of low interest rates and boost consumer spending.

The Australian Bakery & Cereals market saw a small decline in US$ between 2011 and 2016, due to the depreciation of the Australian Dollar. However, the growth is forecast to change to positive in the next five years between 2016 and 2021.

Australia ranks among the biggest markets in the global Bakery & Cereals sector in terms of per capita consumption, concretely third in 2016, and expected to become the second largest by 2021. With increasing busy lifestyles, time-pressed consumers are spending most of their time out of home and therefore seek food products that can be carried and consumed on-the-go. Consequently, the market is forecast to register faster growth during 2016-2021 when compared to 2011-2016.

Domestic Bakery & Cereals brands in Australia have outperformed international ones.In 2016, Australia ranked third among the top 10 Bakery & Cereals markets in terms of per capita expenditure (in US dollar terms), smaller than Chile and the US. The per capita expenditure on bakery and cereal products is expected to grow at a slow CAGR of 2.7% during 2016-2021; supported by a growing economy coupled with rising disposable income, and a large working population is driving the demand for Bakery & Cereals in the country.

Furthermore, the rising demand for high quality bakery and cereal products with Health & Wellness attributes and consumers' willingness to spend more on organic bakery and cereal products are also driving the growth.

Top Growth Opportunities for Bakery & Cereals in Australia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to -

  • Key consumer demographic groups driving consumption within the Australian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2011-2016 for Australia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Australia-specific product innovation targeting key consumer needs

Companies analyzed within this report includes Campbells Soup Company, Goodman Fielder, Associated British Foods, The Kellogg Company, Cereal Partners Worldwide, Mondelez International, Woolworths, ALDI, Coles Supermarkets, 7-Eleven, FoodWorks, Friendly Grocer

Scope

  • The Australian Bakery & Cereals market saw a small decline in US$ between 2011 and 2016, due to the depreciation of the Australian Dollar. However, the growth is forecast to change to positive in the next five years between 2016 and 2021.
  • Australia ranks among the biggest markets in the global Bakery & Cereals sector in terms of per capita consumption, concretely third in 2016, and expected to become the second largest by 2021
  • Opportunities for premiumization in Bakery & Cereals have been limited over the past five years, but this situation is expected to improve between 2016 and 2021.
  • Domestic Bakery & Cereals brands in Australia have outperformed international ones.

Reasons to buy

Get access to -

  • Key consumer demographic groups driving consumption within the Australian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2011-2016 for Australia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Australia-specific product innovation targeting key consumer needs
Table of Contents
Product Code: CS0022TG

Table of Contents

Table of Contents

  • 1. Introducing a top growth market for Bakery & Cereals
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
  • 2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key factors driving change
  • 3. Retail and distribution insight - key channels and retailers driving growth
  • Bakery & Cereals retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
  • 4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
  • 5. Consumer insight - who, what, when, where, and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary
  • 6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
  • 7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
  • Price dynamics
  • Product launch key takeouts
  • Key recommendations
  • 8. Appendix and Definitions

List of Tables

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Volume growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Top categories by volume and CAGR, 2011-2016
  • Average price change by brand, 2016

List of Figures

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2011-2021
  • Market value and split, 2011-2021
  • Value growth by category, 2011-2016 and 2016-2021
  • Value market growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Value and volume growth by category, 2011-2021
  • Fragmentation by category, 2011-2016
  • Private label penetration and CAGR, 2011-2016
  • Cumulative value share by brand, 2016
  • Penetration of Health and Wellness claims by category, 2016
  • Packaging materials volume share, 2016 & 2021
  • Packaging closure materials volume share, 2016 & 2021
  • Projected CAGR for top five categories by value, 2016-2021
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