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Market Research Report

UK: Health & Beauty 2019-2024

Published by GlobalData Product code 557373
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UK: Health & Beauty 2019-2024
Published: February 1, 2020 Content info:

The UK Health & Beauty Market 2019-2024 report offers comprehensive insight and analysis of the health & beauty market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on health (OTC medicines & other health) and beauty (babycare, bathroom toiletries, cosmetics, dental care, haircare, men's toiletries, paper products, fragrance, skincare, and other beauty). Consumer data is based on our 2019 How Britain Shops survey, using a panel of 10,000 nationally representative consumers.

UK health & beauty spend is forecast to rise by 8.8% out to 2024, equating to an additional £2.0bn. Volume growth will remain subdued as shoppers become more conscious about their consumption and rein in unnecessary purchases.


  • Shopper penetration has fallen across all demographics with just 65.3% of UK consumers buying health & beauty in the past year.
  • General merchandisers and clothing specialists are expected to be the biggest winners out to 2024, with their share of sector spend rising, while department stores will suffer due to store closures
  • Skincare is forecast to continue to outperform overall sector growth, with spend expected to rise by 12.8% over the next five years as a demand for clean beauty alternatives fuel growth
  • Online is the fastest growing channel for UK health & beauty purchases, with 37.2% of UK health and beauty shoppers purchasing via the channel last year

Reasons to buy

  • Consider the impact of sustainability and its effect on consumer behaviour to allow you to better cater to growing consumer demand
  • Understand how the rise of online will affect the health & beauty sector in order to seize growth opportunities
  • Use our in-depth analysis of Savers to understand why value players and discounters are stealing market share from midmarket health & beauty specialists and grocers
  • Learn about consumer desire to trade down, and what implications this may have on market leaders and other retailers
Table of Contents
Product Code: VR0210SR

Table of Contents

  • Market drivers and inhibitors in health & beauty
  • Main issues in health & beauty:
  • Inclusivity in beauty comes to the fore
  • Brands and retailers invest in sustainability but the sector still has a long way to go
  • CBD product ranges and space allocation in stores grow in response to demand
  • Micro-influencers: the key to driving engagement and relevance in health & beauty
  • Strategies for success
  • Headlines
  • The sector at a glance
  • The sector in context
  • Overall sector size
  • Overall sector growth
  • Category growth in health & beauty
  • Category dynamics: health
  • Category dynamics: OTC medicines
  • Category dynamics: other health
  • Category dynamics: beauty
  • Category dynamics: babycare
  • Category dynamics: bathroom toiletries
  • Category dynamics: cosmetics
  • Category dynamics: dental care
  • Category dynamics: haircare
  • Category dynamics: men's toiletries
  • Category dynamics: paper products
  • Category dynamics: fragrance
  • Category dynamics: skincare
  • Category dynamics: other beauty
  • Spend per head
  • Online sector size
  • Online dynamics
  • Channels of distribution
  • Channel preference
  • Location preference
  • Market shares
  • Visited retailers
  • Retailer profiles
  • Boots
  • Superdrug
  • Savers
  • Holland & Barrett
  • Competitor dynamics
  • Who shops and where they are located
  • Which categories they buy
  • Channels used by consumers
  • Fulfilment methods used by consumers
  • Frequency of shopping
  • Who purchased for
  • Drivers of health & beauty purchases
  • What's important when purchasing health & beauty
  • Shopping preferences
  • Likelihood of recommending retailer to a friend
  • What is included
  • Market sizing

List of Tables

  • Health & beauty spend by subcategory, 2019e and 2024e
  • Health & beauty channel split, 2019e and 2024e
  • Health & beauty channel split by demographic, 2019e and 2024e
  • Five year market shares for the top 10 players, 2014-2019e
  • Retailer competitor overlap for the top 10 players, 2019
  • Purchase penetration at subcategory level, by demographic, 2019
  • Channel usage by demographic (instore, online, mail order), 2019
  • Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019
  • What drives health & beauty purchases, by demographic, 2019
  • Considerations when purchasing health & beauty products, by demographic, 2019
  • What's important when purchasing health & beauty by demographic, 2019
  • What's important when purchasing health & beauty by retailer, 2019

List of Figures

  • Health & beauty share of total retail spending, 2014, 2019e and 2024e
  • Health & beauty growth compared with other major sectors, 2019e-24e
  • Overall health & beauty: size of the market 2014-2024e
  • Overall health & beauty: growth rates, 2014-20
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