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Market Research Report

Top Growth Opportunities: Confectionery in the Netherlands

Published by GlobalData Product code 574513
Published Content info 71 Pages
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Top Growth Opportunities: Confectionery in the Netherlands
Published: July 1, 2019 Content info: 71 Pages
Description

The Dutch confectionery sector was valued at US$2,656.1 million in 2018. The Dutch confectionery sector is poised to register value growth at a CAGR of 4.5% over the 2018-2023 period. Furthermore, consumption will continue to be an important driver for the Dutch economy. Unemployment is nearing an all-time low and the government has plans to reduce household taxation. Nevertheless, the Dutch economy may be negatively impacted as a result of the US-China trade tensions, political unrest in Italy, and Brexit.

The report "Top Growth Opportunities: Confectionery in the Netherlands", provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in the Netherlands through detailed and robust data, expert insight, and case studies.

This report uses a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides -

  • Key consumer demographic groups driving consumption within the Japan market. Improve your consumer targeting by understanding who's driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs

Companies mentioned: Albert Heijn, Jumbo, Lidl, Aldi, Plus, Shell (Deli2go), Texaco (GO shops - the fresh way), On the Run, Gall & Gall, Keurslager and Vivant, among others

Scope

  • The Dutch confectionery sector ranked eighth in terms of per capita expenditure in US dollar terms, larger than China and India, in 2018.
  • Consumers seek more 'clean label', organic, free-from items, therefore leading the food industry to bring out items that contain less fat, less sugar, and salt in order to retain customer loyalty.
  • The overall Dutch confectionery sector grew from US$2,385.2 million in 2013 to US$2,656.1 million in 2018.
  • The Dutch confectionery sector recorded value growth exceeding volume growth across all confectionery categories during 2013-2018, signalling that consumers are seeking products of higher value and quality.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Netherland's Confectionery consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
Product Code: CS0133TG

Table of Contents

1. Introducing a top growth market for confectionery

  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight - identifying the opportunities to move into

  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth

  • Confectionery retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined

  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
  • Contents

5. Consumer insight - who, what, when, where and why

  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary

6. Product and packaging insights

  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues

7. White spaces and innovation opportunities - space to move into

  • Growth segments to target
  • Consumer spaces to target
  • Price dynamics
  • Product launch key takeout's
  • Key recommendations

8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Volume growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Confectionery category fragmentation, 2018
  • Key consumption volume shares by consumer group, 2018
  • Key consumption motivators by category, 2018
  • Key consumption motivators by category, 2018 (continued)
  • Top categories by volume and CAGR, 2013-2018
  • Average price change by brand, 2018

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Value and volume growth by category, 2013-2023
  • Private label penetration and CAGR, 2013-2018
  • Cumulative value share by brand, 2018
  • Penetration of Health and Wellness claims by category, 2018
  • Packaging materials volume share, 2018 & 2023
  • Packaging closure materials volume share, 2018 & 2023
  • Projected CAGR for top five categories by value, 2018-2023
  • Price change by category, 2018
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