Market Research Report
The Baby Food Sector in Brazil, 2019
|Published by||GlobalData||Product code||579818|
|Published||Content info||134 Pages
Delivery time: 1-2 business days
|The Baby Food Sector in Brazil, 2019|
|Published: May 3, 2019||Content info: 134 Pages||
"The Baby Food Sector in Brazil, 2019", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Brazilian market.
The fall in the number of births accelerated in 2016, due to the effects of the Zika virus, although numbers have increased slightly since. Per capita consumption levels remain relatively low, with demand hampered by high poverty levels (exacerbated by the recent economic situation) and competition from family foods. In terms of value, milks are the most important category, accounting for 57% of retail sales in 2018, well ahead of cereals (35%) and wet meals (8%). In volume terms both milks and meals increased, but consumption of cereals has declined. Unit prices have fallen in real terms, as manufacturers have attempted to boost sales. With the opening of Danone's baby milk factory in 2016, local production is expected to play a greater role. Nestle already produces a significant proportion of its products locally. It is the clear leader in every category, with an enormous margin over its competitors, of whom Danone is the only one eating into Nestle's lead. The expected fall in the number of births will counteract to some extent the effects of an improving economy. The value of the total sector is forecast to rise by 52% between 2018 and 2024, bringing total retail sales to R$5.3 billion. This will equate to volume sales of 95,575 tons, a level 16% higher than in 2019. Milks are expected to show more buoyant growth than cereals or meals.
What else does this report offer?