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Market Research Report

The Baby Food Sector in New Zealand 2017

Published by GlobalData Product code 585575
Published Content info 117 Pages
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The Baby Food Sector in New Zealand 2017
Published: November 22, 2017 Content info: 117 Pages
Description

"The Baby Food Sector in New Zealand 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the New Zealand market.

The baby food sector has grown by 27.2% in value terms between 2010 and 2016, although it has seen much lower volume growth (5%). Sales were held back by the fall in the number of births up to 2014, but have risen over the past two years.

Manufacturers have been able to exploit demand for baby food amongst slightly older infants. Premium products, including organic meals and pouch meals, have also met with some success and boosted value sales. New Zealanders display a high preference for local brands in their choice of food. In the case of baby food, a 2016 survey found that 62% of consumers preferred local brands to global brands, while for baby formula 57% preferred local brands, compared with 13% who preferred global brands. This is in contrast to many other parts of the world, where global brands are more trusted than local products. Although the number of births is projected to decline in 2017, the overall trend is expected to be upwards, which will have a strong positive influence on market development.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • The baby food sector has grown by a quarter in value terms between 2010 and 2016, although volume growth has been much lower.
  • Milks dominate, although their share has fallen since 2010, while wet meals have increased in importance. Cereals and finger foods represent a tiny proportion of sales.
  • Sales of baby drinks have declined sharply and have entirely disappeared from the market over the last year or so.
  • Danone and Heinz Wattie's lead the market and between them accounted for almost three-quarters of value sales in 2016.
  • Baby food is sold through pharmacies and grocery outlets, but in recent years, the grocery channel has increasingly overshadowed pharmacies.
  • Although the number of births is projected to decline in 2017, the overall trend is expected to be upwards, which will have a strong positive influence on market development.
  • In the case of baby food, a 2016 survey found that 62% of consumers preferred local brands to global brands, while for baby formula 57% preferred local brands, compared with 13% who preferred global brands.
  • Partial breastfeeding has made more progress and has risen at all stages: at six weeks, partial breastfeeding has increased from 18% in 2010 to 21% in 2015 and at six months from 36% to 41%. As a result, the number of non-breastfed babies has been declining.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF204MR

Table of Contents

  • Introduction
  • Executive Summary
  • Definations
  • Background to the Market
  • Birth: Live Birth Rates
  • Live Births by Region
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Regulations
  • Breastfeeding Trends
  • Market Overview
  • Sector Overview
  • Manufacturers Shares
  • The Future
  • CategoryAnalysis
  • Baby Milks
  • Baby Cereals
  • Meals
  • Other baby Food
  • Production and trade
  • Production
  • Imports
  • Exports
  • Company profiles
  • Introduction
  • Nestle (Thailand) Ltd
  • Dumex Ltd (Danone)
  • Mead Johnson Nutrition (Thailand) Ltd
  • Abbott Laboratories Limited
  • Heinz Win Chance Co Ltd
  • Other Manufactures
  • Distribution
  • Retail Structure
  • Baby Food Retailing
  • Economic background
  • Political and Economic Background
  • Key Macroeconomic Forecasts
  • Prospects and forecasts
  • Birth & Population Projections
  • Forecast Overview
  • Future Trends

Appendix

  • Additional Data Tables
  • Summary Methodology
  • About Globaldata

List of Tables

  • Table 1: Birth & Population Trends, 2006-2016
  • Table 2: Live Births by Region, 2010-2016
  • Table 3: Fertility Rates by Ethnic Group, 2010-2014
  • Table 4: Marriage & Divorce, Trends, 2010-2016
  • Table 5: Breakdown of Live Births by Age of Mother, 2010-2016
  • Table 6: Number of Women of Childbearing Age by Age Group, 2010 & 2016
  • Table 7: Trends in Working Women, 2010-2016
  • Table 8: Breastfeeding Trends, 2010-2015
  • Table 9: Breastfeeding Rates by Ethnic Group, 2003-2016
  • Table 10: Breastfeeding by Area, 2015
  • Table 11: Sector Size, 2016, & Growth Rates, 2010-2016
  • Table 12: Baby Food: Manufacturer Share Trends, Value, 2011-2016
  • Table 13: Baby Food: Manufacturer Shares by Category, %, 2016
  • Table 14: Projected Sector Size, 2022, & Growth Rates, 2016-2022
  • Table 15: Special Baby Milks: Segmentation by Value, 2011-2016
  • Table 16: Powdered Baby Milks: Brand Price Positioning Analysis, 2017
  • Table 17: Baby Milks: Manufacturer Shares, Value, 2010-2016, Volume, 2016
  • Table 18: Baby Cereals & Rusks: Segmentation, Value, 2011-2016
  • Table 19: Cereals & Dry Meals: Price Positioning, 2017
  • Table 20: Finger Foods: Price Positioning, 2017
  • Table 21: Baby Cereals: Manufacturer Shares, Value, 2011-2016, Volume 2016
  • Table 22: Wet Meals: Price Positioning, 2017
  • Table 23: Wet Baby Meals: Sales by Pack Type, 2011-2016
  • Table 24: Wet Baby Meals: Manufacturer Shares, Value, 2011-2016, Volume 2016
  • Table 25: Baby Drinks: Manufacturer Shares, Value, 2011-2016
  • Table 26: Packaged Food Sales by Channel, NZ$ Billion, 2010-2017
  • Table 27: Economic Indicators, 2010-2017
  • Table 28: Key Macro-Economic Forecasts, 2016-2022
  • Table 29: Birth & Population Projections, 2006-2022
  • Table 30: Baby Population, Number of Babies, 2006-2022
  • Table 31: Baby Food: Sector Value, Current Prices, 2010-2016
  • Table 32: Baby Food: Sector Value, Constant Prices, 2010-2016
  • Table 33: Baby Food: Sector Value, US$ Million, 2010-2016
  • Table 34: Baby Food: Sector Volume, Tons, 2010-2016
  • Table 35: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
  • Table 36: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
  • Table 37: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
  • Table 38: Baby Food: Per Capita Consumption, Grams, 2010-2016
  • Table 39: Baby Milks: Category Trends, 2010-2016
  • Table 40: Baby Milks: Category Segmentation, Value and Volume, 2011-2016
  • Table 41: Infant Formula: Brand Price Analysis, 2017
  • Table 42: Baby Cereals: Category Trends, 2010-2016
  • Table 43: Meals : Category Trends, 2010-2016
  • Table 44: Drinks: Category Trends, 2010-2016
  • Table 45: Trends in Imports of Milk, 2010-2016
  • Table 46: Trends in Exports of Milk, 2010-2016
  • Table 47: Exports of Milk by Country of Destination, Value, 2014-2016
  • Table 48: Baby Food: Sector Value Forecasts, Current Prices, 2016-2022
  • Table 49: Baby Food: Sector Value Forecasts, Constant Prices, 2016-2022
  • Table 50: Baby Food: Sector Value Forecasts, US$ Million, 2016-2022
  • Table 51: Baby Food: Sector Volume Forecasts, Tons, 2016-2022
  • Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
  • Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
  • Table 54: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
  • Table 55: Baby Food: Per Capita Consumption, Grams, 2016-2022

List of Figures

  • Figure 1: Baby Food: Sector Size, 2010-2016
  • Figure 2: Baby Food: Sector Segmentation, 2016
  • Figure 3: Baby Food: Per Capita, 2010-2016
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2016
  • Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016
  • Figure 6: Baby Milks: Category Trends, 2010-2016
  • Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
  • Figure 8: Baby Milks: Category Segmentation, Value and Volume, 2010-2016
  • Figure 9: Baby Cereals: Category Trends, 2010-2016
  • Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
  • Figure 11: Baby Meals: Category Trends, 2010-2016
  • Figure 12: Meals: Per Capita Expenditure & Consumption, 2010-2016
  • Figure 13: Baby Drinks: Category Trends, 2010-2016
  • Figure 14: Baby Food: Manufacturer Shares, Value %, 2016
  • Figure 15: Baby Food: Manufacturer Shares, Volume %, 2016
  • Figure 16: Baby Food: Sector Size, 2016-2022
  • Figure 17: Baby Food: Per Capita, 2016-2022
  • Figure 18: Baby Food: Sector Segmentation, 2022
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