Market Research Report
The Baby Food Sector in Australia, 2019
|Published by||GlobalData||Product code||595463|
|Published||Content info||145 Pages
Delivery time: 1-2 business days
|The Baby Food Sector in Australia, 2019|
|Published: July 31, 2019||Content info: 145 Pages||
"The Baby Food Sector in Australia 2019" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Australian market.
The number of births has fluctuated, while the number of women combining motherhood and work has increased.
Despite consistent economic growth over the last three decades, poverty rates have remained entrenched. 2019 press reports suggested that Australia's standard of living had fallen to levels not seen since the 1991-92 recession. Against this backdrop, the value of the baby food sector has shown a modest increase since 2012. By contrast, overall consumption of baby food rose up to 2013 but has subsequently fallen back to marginally below the 2012 level.
Milks and cereals & finger foods have experienced volume growth, with particularly strong increases in the finger foods category.
Production figures have been skewed by demand for Australian-produced infant formula from China, with new entrants exploiting this trend. Danone and Heinz are the largest producers. Other companies - including Bellamy's Organic and a2 - have significantly increased their output levels of infant formula.
Established companies such as Heinz, Nestle, and Wyeth (Lactalis) have seen their shares slide, while regional brands, including a2 Platinum, Rafferty's Garden (PZ Cussons), and Bellamy's Organic have experienced rapid increases and PZ Cussons has overtaken Heinz. By 2018, the leading three companies (Danone, Cussons, and Heinz) controlled 53% of sector value.
From 2018 to 2024 the baby food sector is expected to grow, fueled by the expected rise in the number of babies and by increased usage.