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Market Research Report

Electricals Retailing in Turkey, Market Shares, Summary and Forecasts to 2022

Published by GlobalData Product code 600368
Published Content info 46 Pages
Delivery time: 1-2 business days
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Electricals Retailing in Turkey, Market Shares, Summary and Forecasts to 2022
Published: December 10, 2018 Content info: 46 Pages

"Electricals Retailing in Turkey, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Turkey retail environment. In addition, it analyzes the key consumer trends influencing Turkey electricals industry.

Electricals sales stood at TL48.6 billion in 2017 and are projected to grow at 8.4% CAGR over the next five years to reach TL72.8 billion by 2022. The growth is attributed to the improved economic scenario and growing employment, which encouraged home appliance sales.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
  • The report also details major retailers in electricals category group with their product proposition analysis and market positioning in 2017 along with recent key developments
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories in electricals sector
  • Qualitative and quantitative insights of changing retail dynamics in electricals sector.


  • Turkey retail market is forecasted to grow at a CAGR of 3.3% during 2017-2022
  • A strong economy and improved purchasing power drive sales in the electricals sector
  • Online retail is projected to become the second largest retail channel by 2022
  • Rising internet and use of smartphones fuel growth in online retail sales
  • Vatan is leading the electricals sector with 9.9% market share in 2017
  • MediaMarkt produced the fastest growth during 2016-2017.

Reasons to buy

  • Gain a comprehensive knowledge on electricals sector in Turkey retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behavior trends in electricals category to identify the best opportunities to exploit
  • Analysis of key international and domestic players operating in the electricals market
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electricals market
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international and domestic players operating in Turkey retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.
Table of Contents
Product Code: GDRT1327SR

Table of Contents

  • Key findings
  • The state of the nation
  • The state of retail
  • Electricals
  • Definitions
  • Methodology
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