Market Research Report
Over-the-Top Video in Latin America: Content and Pricing Strategies
|Published by||GlobalData||Product code||625198|
|Published||Content info||30 Pages
|Over-the-Top Video in Latin America: Content and Pricing Strategies|
|Published: April 6, 2018||Content info: 30 Pages||
The OTT video services market in Latin America is highly competitive with a mixture of established international providers such as Netflix, HBO Go and Fox Play and regional players and telco-operated OTT platforms, such as Movistar Play, Claro Video, Flow, Vera TV and Direct TV Play, which are quickly emerging in the market. Additionally, local broadcasters such as Globo in Brazil have also developed its own OTT video platform, making the OTT services market in the region, not just highly competitive, but also very fragmented.
SVoD is the prominent business model for OTT video content delivery the region, with most of the players applying a fairly simple pricing strategy of just one subscription monthly package to full content access (bar Netflix); this is occasionally combined with TVoD to offer premium access to the most recently released content. AVoD is not a popular OTT video business model in Latin America, generally limited to the 'free' platforms such as YouTube and Facebook that enable users and creators to generate their own content for viewers.
Many OTT video service providers are focusing on providing premium content such as proprietary TV shows or movies, or exclusive content through the agreement of live broadcasts of major sporting events, as a means of attracting customers to only their specific platform.
Telcos and pay-TV operators in Latin America, such as Claro, Movistar and Tigo, have also entered the OTT market with their own digital video platforms aiming to up-sell their OTT video services within their existing customer bases.
The report "Over-the-Top Video in Latin America: Content and Pricing Strategies", provides -
Companies mentioned in this report: Netflix, Personal Play, Movistar Play, Vivo Play, BLIM, CineAR, ChivasTV, Flow, Claro Video, DirecTV, ESPN Play, FOX Play, HBO Go, ELTRECETV, ONE TV, Vera TV, Apple Itunes, Google Play, XBOX Video, CinepolisKlic, Youtube, Facebook, Globo Play, Twitch, Tigo Play.