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Market Research Report

Top Growth Opportunities: Confectionery in Sweden

Published by GlobalData Product code 635174
Published Content info 104 Pages
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Top Growth Opportunities: Confectionery in Sweden
Published: May 3, 2018 Content info: 104 Pages

"Top Growth Opportunities: Confectionery in Sweden", provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for meat market in Sweden and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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  • Key consumer demographic groups driving consumption within the Swedish market. The figures showcase the number of times consumers of specific ages and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2012-2017 for Sweden, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
  • The degree of influence that the 20 key consumer trends identified by GlobalData have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Sweden-specific product innovation targeting key consumer needs.


  • The Swedish Confectionery market witnessed a decline in US Dollar terms during 2012-17, which is due to the depreciation of local currency during this period.
  • Sweden is the largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017.
  • Although Chocolate is the largest Confectionery segment in value in 2017, it is the least consolidated segment, with a low private label penetration.
  • Currently, Health & Wellness has a low penetration in the Confectionery market; products with health and wellness claims accounted for a small share in 2017.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Sweden's Confectionery consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
Product Code: CS0076TG

Table of Contents

  • 1. Introducing a top growth market for Confectionery
  • Top 10 global growth opportunities scores 8-9
  • Top global issues 10
  • Assessment against global strategic issues 11
  • GlobalData's strategic issues map 12
  • Predicted future issues for the global sector 13
  • Reward and risk assessment 14
  • Opportunity score - overview 15
  • Consumer spending trends - peer group comparisons 16
  • Political, Economic, Social, and Technological: Analysis 17
  • Enablers and inhibitors of growth 18
  • Rewards and opportunities for growth 19
  • Summary of the market 20
  • 2. Market insight - identifying the opportunities to move into
  • Market growth by category 22
  • Value growth of the market 23-24
  • Volume growth of the market 25-26
  • Level of premiumization by category 27
  • Category analysis - key drivers of change 28
  • 3. Retail and distribution insight - key channels and retailers driving growth
  • Meat retail channel share 30
  • Key Retail Channel trends 31
  • Routes to market 32-33
  • Drivers of change in the sector 34
  • 4. Company and brand insight - the competitive landscape defined
  • Category fragmentation 36
  • Company and brand strength 37
  • Private label penetration 38
  • Brand share by leading supplier 39
  • International and domestic brand analysis 40
  • Company and brand strength summary 41
  • 5. Consumer insight - who, what, when, where and why
  • Strategic issues map 43
  • Key consumer driver implications 44
  • Key consumers trends 45
  • Key Health & Wellness trends 46
  • How Health & Wellness benefits will contribute to growth 47
  • Penetration of Health & Wellness claims by category 48
  • Consumer trends summary 49
  • 6. Product and packaging insights
  • Key Product Insights 51
  • Trends and strategic issues - other notable product trends 52
  • Key product innovation case studies 53-54
  • Key Packaging Insights 55
  • Trends and strategic issues 56-59
    • Product launch key takeouts 60
  • 7. White spaces and innovation opportunities - space to move into
  • Growth segments to target 62
  • Segment opportunities 63
    • Product launch key takeouts 64
  • Key recommendations 65-66
  • 8. Appendix and Definitions 68-101

List of Tables

  • Visualization of 10 countries growth opportunities 8
  • Visualization of 10 countries growth opportunities (continued) 9
  • Reward and risk assessment 14
  • Market value and split, 2011-2022 19
  • Winners and losers by category, value, 2017-2022 24
  • Volume growth by category, 2011-2022 25
  • Winners and losers by category, volume, 2017-2022 26

List of Figures

  • Map of top opportunity markets 6
  • Map of top global issues 10
  • Global issue web 11
  • GlobalData's strategic issues map 12
  • Average consumer spend, peer group comparisons, 2011-2022 16
  • Market value and split, 2011-2022 19
  • Value growth by category, 2011-2017 and 2017-2022 22
  • Value market growth by category, 2011-2022 23
  • Winners and losers by category, volume, 2017-2022 26
  • Value and volume growth by category, 2011-2022 27
  • Fragmentation by category, 2011-2017 36
  • Private label penetration and CAGR, 2011-2017 38
  • Cumulative value share by brand, 2017 39
  • Penetration of Health & Wellness claims by category, 2017 48
  • Packaging materials volume share, 2017 & 2022 56-57
  • Packaging closure materials volume share, 2017 & 2022 58-59
  • Projected CAGR for top five categories by value, 2017-2022 62
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