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Market Research Report

Mobile Broadband Trends in Europe - 2019

Published by GlobalData Product code 635184
Published Content info 37 Pages
Delivery time: 1-2 business days
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Mobile Broadband Trends in Europe - 2019
Published: June 6, 2019 Content info: 37 Pages

In Europe, handsets will remain the largest contributor towards revenues over 2018-2023. M2M/IoT subscriptions will record the fastest growth over 2018-2023, driven by significant opportunities coming from use cases and solutions tailored to the different vertical industires including asset tracking, telematics, telehealth and digital signage. Going forward, operators will continue their focus on 5G network launches & coverage expansion. 5G will also provide several opportunities for telcos, such as monetizing premium speeds, larger data plans bundled with video and eGaming content, as well as a multitude of other opportunities in the B2B segment.

The report provides an executive-level overview of the mobile broadband market in Europe. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends in the region.

The report "Mobile Broadband Trends in Europe - 2019", provides an in-depth analysis of the following:

  • Section 1: Europe in the global context; this section provides a comparison of European mobile telecom market size and trends with other regions
  • Section 2: Competitive dynamics; this section provides competitive analysis of various MNOs and MVNOs in Europe's mobile market
  • Section 3: Mobile broadband subscription trends in Europe; it provides analysis as well as historical figures and forecasts of mobile subscriptions, users, and penetration along with device and traffic trends
  • Section 4: Mobile broadband revenue trends in Europe; this section examines changes in the breakdown of overall revenue and ARPU over 2018-2023
  • Section 5: Key findings consists of a summary of key findings for European mobile broadband market

Companies mentioned: 1&1 Drillisch, 4ka, A1 Telekom, BASE, Bouygues Telecom, Com Hem, Deutsche Telekom, DNA, DNA, Finland, Drillisch, Freenet, GET, Hatchison Drei, IMF, Liberty Global, Magenta Telekom, MASMOVIL, Megafon, MTS, Neosprint, O2, Orange, Orange Spain, PPF Group, Sunrise, Swisscom, TDC, Tele2, Telenet, Telenor, Telia, Three, T-Mobile, Tre, United Inernet, UPC, Vodafone, Vodafone Germany, Vodafone Portugal, Wind, Yoigo, Ziggo


  • Mobile operators in Europe continue to tap opportunities in the mobile-fixed convergence market by merging or acquiring established or smaller local fixed service providers. This is part of European MNOs' strategy to maximize revenue and reduce churn.
  • Data consumption in Europe is booming and GlobalData expects average data consumption to double between 2018 and 2023.
  • M2M/IoT subscriptions will record the highest net additions between 2018-2023 among all mobile device types.

Reasons to buy

  • This Insider Report provides a comprehensive examination through forward-looking analysis of Europe's mobile telecommunications market trends in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Europe's mobile communications markets.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Europe.
Table of Contents
Product Code: GDTC0198IR

Table of Contents

List of exhibits

Europe's mobile broadband markets - key takeaways

  • Europe highlights

Section 1: Europe in a global context

  • Europe main facts - 2019
  • European demographics at a glance
  • Europe in a global context

Section 2: Competitive dynamics

  • Competitive dynamics in Europe
  • Europe's main competitive market trends
  • Competitive dynamics in Europe

Section 3: Mobile broadband subscription trends

  • Mobile user trends in Europe
  • Mobile technology trends in Europe
  • 5G Innovators: Switzerland, Denmark, and Austria in
  • pole position in Europe
  • Mobile device trends in Europe
  • M2M/IoT trends in Europe
  • Mobile traffic trends in Europe

Section 4: Mobile broadband revenue trends

  • Mobile average revenue per user (ARPU) trends in Europe
  • Mobile revenue trends in Europe
  • Key Findings and Recommendations
  • Key Findings and Recommendations


  • Acronyms and definitions
  • Companies mentioned
  • Related research
  • Contact information

List of Figures

  • Exhibit 1: Population, 2018-2023 (Millions)
  • Exhibit 2: Nominal GDP, 2018-2023 (US$ Trillion)
  • Exhibit 3: Real GDP growth, 2012-2018
  • Exhibit 4: User penetration, 2019 (% of population)
  • Exhibit 5: Subscriptions penetration, 2019 (% of population)
  • Exhibit 6: Prepaid subscription as a % of total subscription, 2019
  • Exhibit 7: Monthly ARPU, 2019 (US$)
  • Exhibit 8: Data as a share of total ARPU, 2019 (% of ARPU)
  • Exhibit 9: Monthly voice MOU, 2019 (minutes/month)
  • Exhibit 10: Major competitive changes, 2015-2019
  • Exhibit 11: MVNO subscriptions and share of total mobile subscriptions in Europe, 2017-2023
  • Exhibit 12: Top five markets in terms of MVNO market share in Europe, 2018
  • Exhibit 13: Mobile user penetration vs. PPP-adjusted GDP per capita, 2018
  • Exhibit 14: Mobile users, Europe, 2018-2023 (Millions)
  • Exhibit 15: Mobile subscriptions and penetration in Europe, 2018-2023
  • Exhibit 16: Mobile subscriptions by technology generation, 2018-2023
  • Exhibit 17: Selected European markets in terms of 5G subscriptions as a % of total, 2023
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