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Market Research Report

Austria: Country Intelligence Report

Published by GlobalData Product code 639234
Published Content info 40 Pages
Delivery time: 1-2 business days
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Austria: Country Intelligence Report
Published: May 8, 2018 Content info: 40 Pages

Austria's population reached 8.8m in 2017. The country's population will grow further to 9.1m by year-end 2022, mainly due to net-migration gains and a small surplus of births over deaths.

Austria's nominal GDP reached US$417bn in 2017. The country's nominal GDP will grow at a CAGR of 5.5% over the 2017-2022 forecast period, to reach $544bn by year-end 2022.The purchasing power parity (PPP)-adjusted GDP per capita of Austria reached just over $49,000 in 2017 and will grow to cross $55,000 by year-end 2022 at a CAGR of 2.6%. Real GDP growth rate reached 2.3% in 2017, which was Austria's fastest growth rate since 2007, led by growth in the manufacturing sector and subsequent rise in employment and private consumption. GDP growth will continue through 2022, though at a slower rate (1.6% on average over 2018-2022), fueled by domestic demand.

Price inflation reached 1.9% in 2017 following increases in services and energy prices. We expect price growth to stay above the euro zone average in 2018-2022, at an average of 2%, as factors such as a strong euro, higher unit wage costs, faster increase in taxes/duties, and more regulated markets persist.

The report "Austria: Country Intelligence Report", provides an executive-level overview of the telecommunications market in Austria today, with detailed forecasts of key indicators up to 2022. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, and mobile segments, as well as a review of key regulatory trends.

The report provides in-depth analysis of the following -

  • Demographic and macroeconomic context in Austria.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation and more.
  • Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice and mobile data markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Key Insights from the report -

  • Total telecom service revenue in Austria will increase from €3.8bn ($4.3bn) in 2017 to about €4bn ($4.7bn) by year-end 2022 at a CAGR of 1.1% in € (1.9% in $), primarily driven by increases in mobile data and fixed broadband revenue.
  • Mobile voice revenue will drop from €1.3bn ($1.5bn) (35% of total revenue) at the end of 2017 to about €1.2bn ($1.4bn) by year-end 2022 due to ongoing user shift toward voice over LTE (VoLTE), following in the footsteps of A1 Telekom (A1), which was the first operator to launch "Voice Plus" VoLTE services in June 2016.
  • Mobile data revenue will increase from €1.1bn ($1.2bn) in 2017 to €1.5bn ($1.8bn) by year-end 2022 at the fastest CAGR of 7.4% in € (8.2% in $). This growth will be driven by an increase in mobile data ARPU and in data customers. A projected rise in M2M subscriptions will also add to mobile data revenue over the forecast period.
  • Fixed broadband revenue will grow at a CAGR of 1.1% in € (2.0% in $) over 2017-2022 to €1.5bn ($1.8bn) by 2022 driven by growing adoption of higher ARPU FTTx services, backed by fiber-optic network expansions following the National Broadband 2020 Plan.

Companies mentioned in this report: A1 (Telekom Austria), T-Mobile Austria, Hutchison Drei Austria, Hofer, Spusu, UPC Austria


  • The overall telecom service revenue in Austria will grow at a CAGR of 1.1% in terms of € (1.9% in $) during 2017-2022.
  • Mobile revenue will account for 70.1% of total telecom service revenue in 2022, driven by increasing adoption of 4G services.
  • A1 leads Austria's mobile market in terms of mobile subscriptions for 2017, followed by T-Mobile Austria, Hutchison Drei Austria, Hofer and Spusu among others. Aiming to consolidate its leading market position, A1 focuses on network expansions/upgrades and competitively priced offers.

Reasons to buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Austria's telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Austria's mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Austria's telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Austria.
Table of Contents
Product Code: TC0582MR

Table of Contents

  • Table of contents 3
  • Market highlights 4
  • Demographic, macroeconomic and regulatory context 5
  • Demographic and macroeconomic context 6
  • Regulatory context 8
  • Telecom services market outlook 9
  • Total telecom service revenue 10
  • Mobile services market 12
  • Fixed services market 18
  • Competitive landscape and company snapshots 22
  • Competitive landscape 23
  • A1 Telekom Austria 25
  • T-Mobile Austria 26
  • Hutchison Drei Austria 27
  • UPC Austria 28
  • Additional resources 29
  • Baseline forecast assumptions 30
  • Data tables 31
  • Glossary 33
  • Research methodology 36
  • About the authors 37
  • Country Intelligence Report coverage 38
  • About GlobalData 39
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