Market Research Report
Mobile in Retail - Thematic Research
|Published by||GlobalData||Product code||657609|
|Published||Content info||37 Pages
|Mobile in Retail - Thematic Research|
|Published: May 31, 2018||Content info: 37 Pages||
As consumer retail spend continues to shift online and shoppers shop less in physical stores, the mobile channel is becoming increasingly important. The online market is set to be the fastest growing area of retail within the next five years and spend via smartphone is rising rapidly as consumers continue to turn to their convenient handheld devices to complete everyday tasks.
Despite cost pressures and restricted funds available to invest across numerous areas that require development, the mobile channel is one of the most important areas that retailers must invest in in order to achieve future growth.
Retailers are responding to the growth in mobile spend in various ways. Many have introduced functional apps and mobile optimised websites to ensure the mobile shopping experience is user friendly and seamless in order to drive conversion despite the screen size being much smaller than most desktops or laptops. Online pureplays such as Amazon and ASOS have implemented useful functions within their apps such as the ability to pay via Google Pay on ASOS' android app and push notifications to inform customers of updates to their orders on Amazon's app.
Technology trends 4
Macroeconomic trends 7
Retail trends 9
Market size and growth forecasts 10
Competitive analysis 11
Retail case studies 17
Mergers and acquisitions 19
Mobile as a priority 23
Mobile apps 24
Mobile payments and wallets 25
Voice assisted shopping 26
Use of QR codes 27
Enhanced instore experience 27
Use of beacon technology 28
History of Mobile 35