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Market Research Report

Pay-TV Market Trends and Opportunities in Americas

Published by GlobalData Product code 659850
Published Content info 29 Pages
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Pay-TV Market Trends and Opportunities in Americas
Published: June 29, 2018 Content info: 29 Pages
Description

"Pay-TV Market Trends and Opportunities in Americas", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the pay-TV market in the Americas. It delivers deep qualitative and quantitative insight into the pay-TV market in the region, analyzing key trends and strategies adopted by service providers.

Pay'TV penetration in the Americas is set to decline through 2022 dragged down by ongoing cord-cutting trends in North America (NA), where an increasing number of households are swapping their traditional pay-TV subscriptions for OTT alternatives. The popularization of third party video OTT platforms and the rapid evolution of viewer's habits towards non-linear video are forcing pay-TV operators to enhance their traditional service propositiond with more innovative features and embrace the OTT world.

It provides in-depth analysis of the following -

  • Section 1: Americas in a global context; looks at the pay-TV market in a global context, focusing on penetration and service adoption trends.
  • Section 2: Pay-TV market in the Americas; provides a detailed description of the pay-TV market in the Americas, looking at subscriber growth, penetration trends, and service adoption by technology.
  • Section 3: Competitive market trends in Americas; analyzes the three main trends affecting the pay-TV market in the region, focusing on: network improvements, the threat of alternative OTT video platforms and the increasing rolo that pay-TV players play in video content creation.
  • Section 4: Pay-TV revenue evolution in Americas; analyzes main ARPU and revenue trends in the Americas for the 2017-2022 period.
  • Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for pay-TV service providers.

Scope:

  • Over the last few years, North American markets have been experiencing subscriber declines as a result of customers swapping their traditional pay-TV subscriptions for OTT video alternatives, a trend that we expect will continue over the forecast period.
  • Although cord-cutting is still not affecting countries in Latin America yet, we expect subscriber growth to decelerate.
  • With the increasing demand for HD and 4K content, OTT video and interactive pay-TV platforms is forcing pay-TV service provides to allocate significant investments to upgrade and expand their network infrastructure.
  • With the rapid popularization of OTT distribution platforms, competition for exclusive content rights is ramping up, making access to prime content more difficult and expensive for traditional pay-TV service providers.
  • An increasing number of pay-TV operators are opting for vertically integrating content production, whrther by creating their own dedicated units or through the acquisition of production companies.

Reasons to buy:

  • This Insider Report provides a comprehensive examination of the main trends taking place in the Americas pay-TV market, helping executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans, and optimize resource allocation and return on investments.
  • The report includes examples on strategies adopted by pay-TV service providers that illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the pay-TV market, providing a number of actionable recommendations for pay-TV service providers.
  • With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the pay-TV market, analyzing key trends and strategies.
Table of Contents
Product Code: TC0130IR

Table of Contents

  • Table of contents
  • Executive summary

Section 1: Americas in a global context

  • Americas' demographics at a glance
  • Americas in a global context

Section 2: Pay-TV market in Americas

  • Pay-TV market in Americas
  • Regulatory context in Americas

Section 3: Competitive market trends in the Americas

  • Competitive market trends in the Americas
  • Network improvements in the Americas
  • OTT threat in the Americas
  • Content access in the Americas

Section 4: Pay-TV revenue evolution in Americas

  • Pay-TV ARPU evolution in Americas
  • Pay-TV service revenue evolution in Americas

Section 5: Key findings and recommendations

Appendix

  • Acronyms and definitions
  • Companies mentioned
  • About the authors
  • Related research
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