Market Research Report
Big Data in Tourism - Thematic Research
|Published by||GlobalData||Product code||661486|
|Published||Content info||44 Pages
|Big Data in Tourism - Thematic Research|
|Published: June 25, 2018||Content info: 44 Pages||
Big Data is generated from digital activities. Consumers leave digital footprints when they browse the web, purchase items online, use email or interact with social media; businesses, in addition to generating similar data footprints, are also keen to gather and analyze as much 'Big Data' as they can for their own commercial use; and finally, machines continuously exchange data with each other without any human input.
Every industry generates 'Big Data', namely extremely large, diverse data sets that, when analyzed in aggregate, could reveal patterns, trends, and associations, especially relating to human behavior and interactions.Big Data can only be of value to consumers and businesses if it is reliable, robust, and secure. Key to this is how Big Data is managed. The value chain graphic below illustrates the key segments of the Big Data value chain.
The tourism industry is confronted with an incredible abundance of information, which has the potential to completely transform the sector, as long as it is wisely, efficiently, and correctly analyzed and used.
Big Data solutions can help the tourism industry in various ways, such as -