Market Research Report
Success Case Study: Jjawang Instant Noodles - Successfully elevating a staple food group to premium status
|Published by||GlobalData||Product code||661494|
|Published||Content info||21 Pages
Delivery time: 1-2 business days
|Success Case Study: Jjawang Instant Noodles - Successfully elevating a staple food group to premium status|
|Published: April 27, 2018||Content info: 21 Pages||
Nongshim launched a premium instant noodle product, Jjawang, to tap into the South Korean market by targeting time-pressed consumers looking to have a quick, restaurant-style meal.
In South Korea, Nongshim has launched a premium instant noodle variety (Jjawang) that impressed consumers who were moving away from regular staple ramen options. The product recorded sales of KRW10bn ($8.7m) within one month of its launch, and KRW94bn ($83.1m) within eight months.