Market Research Report
Big Data - Thematic Research
|Published by||GlobalData||Product code||663480|
|Published||Content info||38 Pages
Delivery time: 1-2 business days
|Big Data - Thematic Research|
|Published: June 15, 2018||Content info: 38 Pages||
Big Data has emerged in response to the exponential growth in data, which is itself the result of a combination of technology trends, including (but not limited to) the ubiquity of mobile devices (including smartphones and tablets), widespread use of social media and the rise of the Internet of Things (which refers to the concept of connecting physical objects - like clothes, watches, cars, fridges, heaters and factory machines - to the internet).
Several prominent businesspeople and a number of leading publications have described data as "the new oil", capable of generating significant value if used in the right way.
The challenge for enterprises is not collecting data - unlike oil, data is not scarce, nor is it difficult to extract - but deriving actionable insight from the wealth of information that they accumulate on a daily basis. This is where Big Data technologies come in, with their ability to handle extremely large, diverse data sets that, when analyzed, can reveal patterns, trends and associations, especially relating to human behavior and interactions.
Big Data has applications across industries, from providing detailed customer profiles for retailers to improving the drug discovery process through the use of predictive modeling. The opportunities available to those companies that can harness the power of Big Data are clear and wide-ranging, but it is not a one-size-fits-all solution; businesses need to tailor their approach to their own specific requirements and use cases.
The report "Big Data - Thematic Research", offers a framework in which to look at Big Data, summarizes the important trends, and identifies the key players.The report also helps in identifying winners and losers based on technology leadership, market position and other factors.