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Market Research Report

The Baby Food Sector in China, 2018

Published by GlobalData Product code 667061
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The Baby Food Sector in China, 2018
Published: July 18, 2018 Content info: 279 Pages
Description

"The Baby Food Sector in China, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Chinese market.

China is one of the few markets in the world with a relatively developed market for goat's milk-based infant formula. Despite this, sales account for less than 5% of the total infant formula market. They are, however, growing rapidly, according to some sources at up to 50% in value per year. Sales of Kabrita goat's milk formula grew by 61% in value in 2017. Consumption of baby food is greatest in the major cities, where incomes are better and more women have jobs. Many working women buy baby milks for their convenience, particularly as a weaning food. In both rural and urban China, however, the use of commercially prepared baby foods is considered to be a luxury in all but the most affluent households. While baby milks account for the majority of per capita intake, and consumption of other types of baby food is relatively low, they have strong growth potential. Research conducted by Mintel in December 2016 found higher rates of intention to breastfeed and also mothers choose higher-priced niche products such as organic or goat milk infant formula.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • The baby milks market is entirely composed of powdered formulae. In 2011, Danone (Dumex) introduced a liquid formula for sale in large cities, starting with Shanghai. This did not meet with strong consumer demand, and the category has not developed.
  • Dried meals based on noodles and pasta - to which a variety of meat, fish, and vegetable flavors are generally added - now account for some 25-30% of value of sales in the cereals & dried meals category, and it is a proportion which is growing.
  • The last few years have seen an increase in the number of meals marketed on the basis of health.
  • Intake levels of finger foods have risen by 38% over the survey period, while spend per baby has increased by 56% at current prices.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF249MR

Table of Contents

  • Introduction
  • Executive Summary
  • Definitions
  • Background to the Market
  • Birth: Live Birth Rates
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations
  • Market Overview
  • Overview
  • Manufacturers Shares
  • CategoryAnalysis
  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Meals
  • Finger Foods
  • Drinks
  • Production and trade
  • Production
  • Imports
  • Exports
  • Company profiles
  • Nestle (China) Ltd
  • Danone
  • Mead Johnson Nutrition Co Ltd
  • Abbott (Guangzhou) Nutritionals Ltd
  • Inner Mongolia Yili Industrial Group Co Ltd
  • Feihe International Inc
  • FrieslandCampina China
  • Health & Happiness Int. Holdings (formerly Biostime Inc)
  • Mengniu
  • Heinz (China) Investment Co Ltd China
  • Synutra International Inc/Sheng Yuan
  • Hangzhou Beingmate Group
  • Shanghai Fangguang Foods Company
  • Eastwes Nutriment Co Ltd
  • Distribution
  • Baby Food Retailing
  • Economic Background
  • Key Macroeconomic Forecasts
  • Demographic Background
  • Prospects and forecasts
  • Birth & Population Projections
  • Forecast Overview
  • Future Trends
  • Appendix
  • Additional Data Tables
  • Summary Methodology
  • About GlobalData

List of Tables

  • Table 1: Births by Birth Order, Million Births, 2013-2017
  • Table 2: Birth & Population Trends, 2007-2017
  • Table 3: Live Births by Province, 2011-2016
  • Table 4: Rural/Urban Population Breakdown, 2011-2017
  • Table 5: Annual Per Capita Disposable Income, 2007-2017
  • Table 6: Population & Income, Urban & Rural, 2013, 2015 & 2016
  • Table 7: Annual Food Expenditure, 2011-2016, C¥
  • Table 8: Food Expenditure by Province, 2013, 2015 & 2016
  • Table 9: Breakdown of Urban Population by Income Group, 2012
  • Table 10: Ownership of Durable Consumer Goods 1990-2016
  • Table 11: Internet Usage, 2011-2017
  • Table 12: Population & Income Profile, East Coast, 2011 & 2016
  • Table 13: Population & Income Profile, North East China, 2011 & 2016
  • Table 14: Population & Income Profile, Central China, 2011 & 2016
  • Table 15: Population & Income Profile, West China, 2011 & 2016
  • Table 16: Key Purchasing Criteria for Infant Formula, 2013
  • Table 17: Births by Age of Mother, 2015
  • Table 18: Female Labor Force Participation, 2011-2017
  • Table 19: Maternity Leave by Province, 2017
  • Table 20: Breastfeeding Duration: Age at Which Breastfeeding Stopped, 2011
  • Table 21: Exclusive Breastfeeding Rates, 1998-2014
  • Table 22: Exclusive Breastfeeding Rates by Location, 1997-2009
  • Table 23: Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005
  • Table 24: Breastfeeding Rates in Hunan Province, 2013
  • Table 25: Breastfeeding Rates by Age of Baby, Zhejiang Province, %, 2004-2005
  • Table 26: Baby Food: Manufacturer Shares, Value, %, 2011-2017
  • Table 27: Baby Food: Manufacturer Shares, Volume, %, 2011-2017
  • Table 28: Baby Food: Manufacturer Shares by Category, %, 2017
  • Table 29: Baby Milks: Category Size, 2017
  • Table 30: Baby Milks: Category Growth, % 2011-2017
  • Table 31: Sales of Infant Formula by Region, Value, 2014 & 2015
  • Table 32: Penetration of Infant Formula by Region, Value, 2014 & 2015
  • Table 33: Market Segmentation by Price Positioning, Value & Volume %, 2013-2017
  • Table 34: Market Segmentation by Price Positioning & Retail Channel, by Value, 2013 & 2014
  • Table 35: Brands by Price Positioning, 2018
  • Table 36: Baby Milks: Brand Price Positioning Analysis, 2018
  • Table 37: Baby Milks: Prices by Type of Packaging, 2018
  • Table 38: Baby Milks: Packaging by Size, 2018
  • Table 39: Baby Milks: Packaging by Type, 2018
  • Table 40: Baby Milks: Manufacturer Shares, Value, 2011-2017
  • Table 41: Baby Milks: Manufacturer Shares, Volume, 2011-2017
  • Table 42: Market Shares in Selected Provinces, % of Value Sales, 2014
  • Table 43: Market Shares in Third, Fourth and Fifth Tier Cities, % of Value Sales, 2014
  • Table 44: Baby Milks: Brand Concentration by Distribution Channel, 2017
  • Table 45: Baby Milks: Top Ten Brands Online, 2017 & First Quarter 2018
  • Table 46: Baby Milks: Top Ten Formula Packs Online, First Quarter 2018
  • Table 47: Baby Cereals & Dry Meals: Category Size, 2017
  • Table 48: Baby Cereals & Dry Meals: Category Growth, % 2011-2017
  • Table 49: Cereals & Dry Meals: Price Positioning, 2018
  • Table 50: Baby Cereals & Dry Meals: Packaging by Type, 2018
  • Table 51: Baby Cereals & Dry Meals: Packaging by Size, 2018
  • Table 52: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 53: Baby Meals: Category Size, 2017
  • Table 54: Baby Meals: Category Growth, % 2011-2017
  • Table 55: Wet Meals: Store Facings by Type, 2018
  • Table 56: Savoury Wet Meals: Price Positioning, 2018
  • Table 57: Sweet Wet Meals: Price Positioning, 2018
  • Table 58: Wet Meals: Packaging by Type, 2017 & 2018
  • Table 59: Wet Meals: Packaging by Size, 2018
  • Table 60: Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 61: Baby Meals: Category Size, 2017
  • Table 62: Baby Meals: Category Growth, % 2011-2017
  • Table 63: Finger Foods: Packaging by Type, 2018
  • Table 64: Finger Foods: Packaging by Size, 2018
  • Table 65: Finger Foods: Price Positioning, 2018
  • Table 66: Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 67: Baby Meals: Category Size, 2017
  • Table 68: Baby Meals: Category Growth, % 2011-2017
  • Table 69: Baby Drinks: Price Positioning, 2018
  • Table 70: Baby Drinks: Manufacturer Shares, Value, %, 2012-2017
  • Table 71: Domestic/Imported Baby Food, by category, % of Facings, 2013-2018
  • Table 72: Infant Formula Production Expansion by Chinese Companies, Coming on Stream 2014-2018
  • Table 73: Overseas Companies Manufacturing In China
  • Table 74: International Partnerships in the Chinese Baby Milk Category
  • Table 75: Chinese Companies Manufacturing Overseas
  • Table 76: Acquisitions/ Joint Ventures between Chinese Companies in the Baby Milk Category
  • Table 77: Mead Johnson: Sales in China & Hong Kong, 2011-2016
  • Table 78: Inner Mongolia Yili: Sales and Profit, 2011-2017
  • Table 79: Feihe: Financial Highlights, 2011-2017
  • Table 80: Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months 2013
  • Table 81: Biostime: Breakdown of Turnover, 2013-2017
  • Table 82: Mengniu: Breakdown of Sales by Product Type, C¥ Million, 2011-2017
  • Table 83: Yashili: Financial Highlights, 2011-2017
  • Table 84: Yashili: Breakdown of Sales by Product Type, 2011-2017
  • Table 85: Yashili: Breakdown of Sales of Infant Formulae by Location, 2011-2015
  • Table 86: Synutra: Revenue & Profit Trends, 2011-2017
  • Table 87: Synutra: Sales of Nutritional Food (Powdered Formula & Food) by Brand, 2015 & 2016
  • Table 88: Beingmate: Net Income and Profit/Loss, C¥ Million, 2012-2017
  • Table 89: Ausnutria: Sales of Own branded Infant Formula in Mainland China, 2015-2017
  • Table 90: Sales of Baby Food by Outlet Type, 2012-2017
  • Table 91: Sales of Infant Formulae by Outlet Type, 2012-2017
  • Table 92: Key Macro-Economic Indicators, 2011-2018
  • Table 93: Key Macroeconomic Forecasts, 2017-2023
  • Table 94: Population of Largest Cities, 2010
  • Table 95: Birth & Population Projections, 2011-2023
  • Table 96: Baby Food: Category Growth, 2017-2023
  • Table 97: Baby Population, Number of Babies '000, 2007-2023
  • Table 98: Geographical Variation in Breastfeeding Rates before Discharge
  • Table 99: Geographical Variation in Breastfeeding Rates at One Month
  • Table 100: Geographical Variation in Breastfeeding Rates at Two Months
  • Table 101: Geographical Variation in Breastfeeding Rates at Three Months
  • Table 102: Geographical Variation in Breastfeeding Rates at Four Months
  • Table 103: Baby Food: Market Value, Current Prices, 2011-2017
  • Table 104: Baby Food: Market Value, Constant Prices, 2011-2017
  • Table 105: Baby Food: Market Value, US$ Million, 2011-2017
  • Table 106: Baby Food: Market Volume, Tons, 2011-2017
  • Table 108: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
  • Table 109: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
  • Table 110: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
  • Table 111: Baby Food: Per Capita Consumption, Grams, 2011-2017
  • Table 112: Baby Milks: Category Trends, 2011-2017
  • Table 113: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
  • Table 114: Baby Milks - Powder: Brand Price Analysis, 2017
  • Table 115: Baby Milk Brands Approved for Sale from 2018 Onwards
  • Table 116: Beingmate: Net Income and Profit/Loss, C¥ Million, 2012-2017
  • Table 117: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Table 118: Baby Meals: Category Trends, 2011-2017
  • Table 119: Baby finger Foods: Category Trends, 2011-2017
  • Table 120: Baby Drinks: Category Trends, 2011-2017
  • Table 121: Key Macroeconomic Forecasts, 2017-2023
  • Table 122: Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014
  • Table 123: Infant Formula Manufacturers with CNCA Approval, 2014
  • Table 124: Overseas Infant Formula Companies Registered in China, 2016
  • Table 125: Baby Milks & Cereals: Trends in Imports, 2011-2017
  • Table 126: Imports of Milks & Cereals by Country of Origin, % Volume, 2011-2017
  • Table 127: Imports of Milks & Cereals by Country of Origin, % Value, 2010-2016
  • Table 128: Baby Meals: Import Trends, Volume Tons, 2010-2016
  • Table 129: Baby Meals: Import Trends, Value US$ '000, 2010-2016
  • Table 130: Imports of Baby Meals by Country of Origin, % Volume, 2010-2016
  • Table 131: Imports of Baby Meals by Country of Origin, % Value, 2010-2016
  • Table 132: Baby Milks & Cereals: Trends in Exports, 2010-2016
  • Table 133: Exports of Milks & Cereals by Country of Destination, Volume and Value 2011-2016
  • Table 134: Baby Meals: Export Trends, Volume Tons, 2010-2016
  • Table 135: Baby Meals: Export Trends, Value US$ '000, 2010-2016
  • Table 136: Exports of Baby Meals by Country of Destination, Volume & Value, 2011-2016
  • Table 137: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
  • Table 138: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
  • Table 139: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
  • Table 140: Baby Food: Market Volume Forecasts, Tons, 2017-2023
  • Table 141: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
  • Table 142: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
  • Table 143: Baby Food: Per Capita Expenditure, US$, 2017-2023
  • Table 144: Baby Food: Per Capita Consumption, Grams, 2017-2023
  • Table 145: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Sector Size, 2011-2017
  • Figure 2: Baby Food: Per Capita, 2011-2017
  • Figure 3: Baby Food: Sector Segmentation, 2017
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2017
  • Figure 5: Baby Food: Manufacturer Shares, Value %, 2017
  • Figure 6: Baby Food: Manufacturer Shares, Volume %, 2017
  • Figure 7: Baby Food: Manufacturer Shares by category, % Value, 2017
  • Figure 8: Baby Milks: Category Trends, 2011-2017
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
  • Figure 11: Baby Milks: Segmentation, Value and Volume, 2011-2017
  • Figure 12: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Figure 13: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 14: Baby Meals & Others: Category Trends, 2011-2017
  • Figure 15: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 16: Baby Finger Foods: Category Trends, 2011-2017
  • Figure 17: Baby Finger Foods: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 18: Baby Drinks: category Trends, 2011-2017
  • Figure 19: Baby Drinks : Per Capita Expenditure & Consumption, 2011-2017
  • Figure 20: Baby Food: Sector Size, 2017-2023
  • Figure 21: Baby Food: Per Capita, 2017-2023
  • Figure 22: Baby Food: Sector Segmentation, 2023
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