Market Research Report
Telcos' Approaches to Smart Home Monetization
|Published by||GlobalData||Product code||667066|
|Published||Content info||25 Pages
Delivery time: 1-2 business days
|Telcos' Approaches to Smart Home Monetization|
|Published: July 18, 2018||Content info: 25 Pages||
Telcos have already perceived the need to expand their portfolio beyond connectivity to monetize the growing smart home opportunity. To develop smart home portfolio, telcos are engaging in partnerships and joint ventures with different stakeholders that are part of the smart home ecosystem, including device manufacturers, technology providers, application developers and start-ups.
There are four key monetization opportunities for telcos in the smart home: customer retention and acquisition, B2C cross-selling and up-selling, hardware sales revenue, and white-labeling and upsell opportunities in the B2B segment. Since none of these opportunities are mutually exclusive, most telcos today are attempting to find the right focus and mix between the four, and the state of the market today can be broadly summed up as a go-to-market trial and error.
Telcos face three dilemmas in the smart home. Firstly, the connectivity argument is obscure. For outdoor consumer IoT use cases, cellular, wide-area connectivity is an essential component, making for an easier telco go-to-market case. In the home, however, objects are connected by pervasive and often unlimited home broadband connections. No telco-locked SIM is in play; these products work over any broadband network. This leads to the second dilemma; smart home solutions - from smart lighting to surveillance - are easily obtainable, and increasingly affordable, at many electronic retailers or third-party channels. What's more, hardware and software innovation in the smart home space is easily outpacing anything telcos can achieve. Lastly, there's the strategic dilemma; telcos struggle to understand which use case and monetization approach to prioritize.
"Telcos' Approaches to Smart Home Monetization", a thematic research report, examines the smart home business models that telcos are applying to monetize the smart home market opportunity. Using a case study methodology, the report analyzes four leading telcos to identify key monetization approaches, provide a strategic assessment of the approaches and recommendation for telcos.
The report is structured as follows -
Companies Mentioned: Charter Communications, Cox Communications, Deutsche Telekom, Hong Kong Telecommunications (HKT), KPN, Rogers Cable, Samsung, Vodafone, Comcast, PCCW Global.