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Market Research Report

Mobile Financial Services Market Opportunities for Telcos in Europe

Published by GlobalData Product code 716224
Published Content info 24 Pages
Delivery time: 1-2 business days
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Mobile Financial Services Market Opportunities for Telcos in Europe
Published: September 26, 2018 Content info: 24 Pages

"Mobile Financial Services Market Opportunities for Telcos in Europe", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile financial services (MFS) market in Europe. It delivers qualitative insights into the mobile market, analyzing key trends and growth drivers in the region.

MFS adoption has accelerated in Europe in light of device, technology, and security improvements. Mobile wallet, mobile banking, and m-commerce have become widespread services among mobile money users in both Western Europe and Central and Eastern Europe. In the past two years, European telcos have also been expanding into mobile banking white-labels/banking-as-a-service, partnerships, or by developing their own banking institutions.

It provides in-depth analysis of the following -

  • Section 1: Mobile Financial Services - Portfolio Definition and Evolution: This section provides an overview of the core portfolio and develoopment of mobile network operators' mobile financial services.
  • Section 2: MFS Opportunities for Telcos in Europe: This section looks at the market conditions conducive to MFS adoption, recent developments, and the current state of mobile financial services in Europe while also providing a closer look at the key drivers and inhibitors enabling MFS success for telcos.
  • Section 3: Case studies: This section looks two case studies from Europe giving insight into the successful implementation of MFS by mobile network operators.
  • Section 4: Key findings: it consists of a summary of key findings and opportunities for the European MFS market.


  • Due to the relatively high smartphone penetration in the vast majority of European countries, users can easily access mobile wallet, mobile banking, and m-commerce services through the use of mobile applications.
  • Given the high number of competitors from the technology sector and financial institutions, European telcos often struggle to compete. Despite this, telcos are entering the market by launching their own m-wallet services and then potentially expand their range of MFS services.
  • Telcos can compete effectively by offering MFS which have unique selling points and are differentiated in comparison to the competitors within a given European country.

Reasons to buy

  • Offers a comprehensive and detailed understanding of mobile financial services (MFS) portfolios and positioning in the European markets.
  • The report investigates MFS trends, development and competitive attributes, looking in particular at the various drivers and inhibitors in the European region.
  • To study Europe's most competitive mobile network operator MFS provisions, in order to inform strategical decision-making.
  • The report discusses commercial and technical developments in the wider mobile money market and what these developments might mean for the future.
Table of Contents
Product Code: GDTC0125IR

Table of Contents

  • Table of contents 3
  • List of exhibits 4
  • Executive summary 5

Section 1: Mobile Financial Services (MFS) Portfolio 6

  • Definition and Evolution
  • MFS portfolio definition 7
  • MFS market evolution 8

Section 2: MFS Opportunities for Telcos in Europe 9

  • Market conditions conducive to MFS adoption 10
  • The mobile payment market in Europe 11
  • The mobile banking market in Europe 12
  • Key drivers and inhibitors enabling MFS success for telcos 13

Section 3: Case Studies 14

  • Orange France 15
  • MTS Russia 16

Section 4: Key Findings and Recommendations 17

  • Key findings and recommendations 18

Appendix 19

  • Acronyms and definitions 20
  • Companies mentioned 21
  • Related research 22

List of Figures

  • Exhibit 1: MFS core portfolio - definitions 7
  • Exhibit 2: Typical development of mobile money in Europe 8
  • Exhibit 3: MFS market opportunity in Europe 10
  • Exhibit 4: MFS payment market landscape, Europe 2017 11
  • Exhibit 5: MFS banking market landscape, Europe 2017 12
  • Exhibit 6: MFS key growth drivers and inhibitors 13
  • Exhibit 7: Orange personal loan MFS services 15
  • Exhibit 8: Sample of MTS's promotions 16
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