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Market Research Report

The Baby Food Sector in Denmark, 2018

Published by GlobalData Product code 748385
Published Content info 115 Pages
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The Baby Food Sector in Denmark, 2018
Published: November 14, 2018 Content info: 115 Pages
Description

"The Baby Food Sector in Denmark, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Danish market.

Per capita consumption of commercial baby food in Denmark is low, particularly in the case of baby meals, reflecting a continuing allegiance to traditional methods of feeding. Consumer perception that ready-prepared meals are unhealthy has traditionally held back demand, although manufacturers have responded to this issue by reducing levels of added sugar and salt in their recipes, or removing them entirely. Baby Food market value is expected to rise by 41.8% in current terms over the forecast period. In real terms, market value in 2023 is likely to be 26.6% higher than in 2017.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • First-stage milks accounted for approximately a third of sales in 2017 in both volume and value terms. Growing up milks have witnessed strong growth in recent years and now account for 10% of volume sales, although the growth rate has fallen somewhat in the past few years.
  • Special formulae sales, which embrace both the first-stage and follow on sectors, account for 5.4% of volumes and 6.5% of value. The specialist formulae available in pharmacies is also generally sold in cans.
  • The past few years have seen a huge surge of interest in demand for wet meals, driven by twin trends towards organic foods and pouches. Baby meal has been by far the best performer in the baby food sector.
  • The majority of cereals on sale are packed in 200-250g boxes, although there are also some larger pack sizes 300 and 400g on sale. Also, there are several ready-made cereals on sale: Ella's Kitchen cereals are packed in 150g pouches.
  • Danish mothers continue to follow medical advice and give their babies and infants water to drink.
  • Sales of baby food are dominated by the grocery sector. Some specialist dietary lines, principally milks, are marketed through the pharmacy sector, although standard milks are not permitted to be sold via the pharmacy channel.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF206MR

Table of Contents

Introduction

Executive Summary

Definitions

Background

  • Birth
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations

Overview

  • Overview
  • Manufacturers Shares

Category Analysis

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Meals
  • Drinks
  • Production and Trade

  • Production
  • Imports
  • Exports

Company profiles

  • Semper AB
  • Hipp
  • Nestle Danmark A/S
  • Arla Foods amba

Distribution

  • Baby Food Retailing

Economic Background

  • Key Macroeconomic Forecasts

Prospects and forecasts

  • Birth & Population Projections
  • Forecast Overview
  • Future Trends

Appendix

  • Additional Data Tables
  • Summary Methodology
  • About GlobalData

List of Tables

  • Table 1: Birth & Population Trends, 2007-2017
  • Table 2: Live births by region, 2014-2017
  • Table 3: Live Births by Age of Mother, 2011-2017
  • Table 4: Average Age of Giving Birth, 2011-2017
  • Table 5: Births Outside Marriage, 2010-2016
  • Table 6: Women In Employment, by Age Group, 2011-2017
  • Table 7: Proportion of Children Exclusively Breastfed in Denmark: 2012-2015
  • Table 8: Proportion of Children Exclusively Breastfed: 2012-2015
  • Table 9: Breastfeeding and Introduction of Complementary Food in Danish Infants
  • Table 10: Sector Size, 2017, & Growth Rates, 2011-2017
  • Table 11: Baby Food: Manufacturer Shares, %, 2010-2017
  • Table 12: Baby Food: Manufacturer Shares by Sector, %, 2017
  • Table 13: Baby Milks: Category Size, 2017
  • Table 14: Baby Milks: Category Growth, % 2011-2017
  • Table 15: Baby Milks: Segmentation - Powder & Liquid, % Volume, 2010-2017
  • Table 16: Baby Milks: Powder Price Positioning Analysis, 2017
  • Table 17: Baby Milks: Liquid Brand Price Positioning Analysis, 2017
  • Table 18: Baby Milks: Manufacturer Shares, % Value, 2010-2017
  • Table 19: Baby Milks: Manufacturer Shares, % Volume, 2010-2017
  • Table 20: Baby Cereals & Dry Meals: Category Size, 2017
  • Table 21: Baby Cereals & Dry Meals: Category Growth, % 2011-2017
  • Table 22: Baby Cereals & Dry Meals: Segmentation by Type, % Volume 2011-2017
  • Table 23: Baby Cereals: Price Positioning Analysis, 2017
  • Table 24: Baby Cereals & Dry Meals: Manufacturer Shares, %, 2010-2017
  • Table 25: Baby Meals: Category Size, 2017
  • Table 26: Baby Meals: Category Growth, % 2011-2017
  • Table 27: Organic Baby Food Sales, 2011-2017
  • Table 28: Baby Meals: Price Positioning Analysis, 2017
  • Table 29: Meals: Manufacturer Shares, %, 2011-2017
  • Table 30: Baby Drinks: Category Size, 2017
  • Table 31: Baby Drinks: Category Growth, % 2011-2017
  • Table 32: Baby Drinks: Manufacturer Shares, 2011-2017
  • Table 33: Sales of Baby Food by Type and Outlet Type, % Value, 2017
  • Table 34: Key Macro-Economic Indicators, 2011-2018
  • Table 35: Key Macroeconomic Forecasts, 2017-2023
  • Table 36: Birth & Population Projections, 2011-2023
  • Table 37: Baby Population, Number of Babies, 2007-2023
  • Table 38: Baby Food: Market Value, Current Prices, 2011-2017
  • Table 39: Baby Food: Market Value, Constant Prices, 2011-2017
  • Table 40: Baby Food: Market Value, US$ Million, 2011-2017
  • Table 41: Baby Food: Market Volume, Tons, 2011-2017
  • Table 42: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
  • Table 43: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
  • Table 44: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
  • Table 45: Baby Food: Per Capita Consumption, Grams, 2011-2017
  • Table 46: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
  • Table 47: Baby Milks - Powder: Brand Price Analysis, 2017
  • Table 48: Baby Milks - Liquid: Brand Price Analysis, 2017
  • Table 49: Imports of Baby Food by Type, Volume (Tons), 2012-2017
  • Table 50: Imports of Baby Food by Type, Value (€ '000), 2012-2017
  • Table 51: Imports of Baby Food by Sector & Country of Origin, Volume & Value %, 2015-2017
  • Table 52: Exports of Baby Food by Type, Volume (Tons), 2012-2017
  • Table 53: Exports of Baby Food by Type, Value (€ '000), 2012-2017
  • Table 54: Exports of Baby Food by Category & Country of Destinations, Volume & Value %, 2015-2017
  • Table 55: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
  • Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
  • Table 57: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
  • Table 58: Baby Food: Market Volume Forecasts, Tons, 2017-2023
  • Table 59: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
  • Table 60: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
  • Table 61: Baby Food: Per Capita Expenditure, US$, 2017-2023
  • Table 62: Baby Food: Per Capita Consumption, Grams, 2017-2023

List of Figures

  • Figure 1: Baby Food: Sector Size, 2011-2017
  • Figure 2: Baby Food: Per Capita, 2011-2017
  • Figure 3: Baby Food: Sector Segmentation, 2017
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2017
  • Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017
  • Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
  • Figure 7: Baby Milks: Category Trends, 2011-2017
  • Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
  • Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 13: Baby Meals: Category Trends, 2011-2017
  • Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 15: Baby Drinks: Category Trends, 2011-2017
  • Figure 16: Baby Drinks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 17: Baby Food: Sector Size, 2017-2023
  • Figure 18: Baby Food: Per Capita, 2017-2023
  • Figure 19: Baby Food: Sector Segmentation, 2023
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