"The Baby Food Sector in Saudi Arabia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Saudi Arabia market.
Saudi Arabia has a youthful population: couples traditionally marry young and then have large families. As a result, the population has risen steadily, although the birth rate has fallen in recent years. Living standards are high. Saudi Arabia has a rapidly developing retail sector and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles, the underlying strength of the economy. This will be encouraged by retail developments, positive consumer attitudes towards baby food and growing participation of women in the workforce.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
- In 2014, price controls were introduced for all stage one to three milks, although specialist milks continue to enjoy free pricing. Since the introduction of price controls, retail growth has slowed.
- Following the introduction of price controls in mid 2014, the majority of brands are now retailing at the equivalent of between SR70 and SR72.5 per kg, depending on the size of the container.
- The vast majority of cereals are targeted at babies aged from six months old, although a growing number are marketed as suitable for babies from four or five months old, and a few products for older babies (from eight or 12 months old) are also available.
- Drinks (teas and juices) form the bulk of the other baby food category, representing around 60% of the total in both volume and value.
- Teas were traditionally the larger segment, but since 2011, juices have been rising more rapidly than teas in terms of value. Teas are packaged in cans and tubs.
- Finger foods are also sold in Saudi Arabia, with a 41.4% share of value in 2017. Finger foods are mainly packed in boxes, although stand-up pouches are increasingly popular.
Reasons to buy:
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.