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Market Research Report

The Baby Food Sector in Saudi Arabia, 2018

Published by GlobalData Product code 750179
Published Content info 129 Pages
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The Baby Food Sector in Saudi Arabia, 2018
Published: November 14, 2018 Content info: 129 Pages
Description

"The Baby Food Sector in Saudi Arabia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Saudi Arabia market.

Saudi Arabia has a youthful population: couples traditionally marry young and then have large families. As a result, the population has risen steadily, although the birth rate has fallen in recent years. Living standards are high. Saudi Arabia has a rapidly developing retail sector and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles, the underlying strength of the economy. This will be encouraged by retail developments, positive consumer attitudes towards baby food and growing participation of women in the workforce.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope:

  • In 2014, price controls were introduced for all stage one to three milks, although specialist milks continue to enjoy free pricing. Since the introduction of price controls, retail growth has slowed.
  • Following the introduction of price controls in mid 2014, the majority of brands are now retailing at the equivalent of between SR70 and SR72.5 per kg, depending on the size of the container.
  • The vast majority of cereals are targeted at babies aged from six months old, although a growing number are marketed as suitable for babies from four or five months old, and a few products for older babies (from eight or 12 months old) are also available.
  • Drinks (teas and juices) form the bulk of the other baby food category, representing around 60% of the total in both volume and value.
  • Teas were traditionally the larger segment, but since 2011, juices have been rising more rapidly than teas in terms of value. Teas are packaged in cans and tubs.
  • Finger foods are also sold in Saudi Arabia, with a 41.4% share of value in 2017. Finger foods are mainly packed in boxes, although stand-up pouches are increasingly popular.

Reasons to buy:

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF266MR

Table of Contents

  • Introduction
  • Executive Summary
  • Definitions
  • Background to the Market
  • Birth
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations
  • Overview
  • Overview
  • Manufacturers Shares
  • Category Analysis
  • Baby Milks
  • Baby Cereals
  • Meals
  • Others
  • Production and trade
  • Production
  • Imports
  • Company profiles
  • Nestle Saudi Arabia LLC
  • Abbott SA Nutritionals & Pharmaceuticals
  • Danone Baby Nutrition Middle East & Africa
  • Hero
  • Heinz
  • Other Manufacturers
  • Distribution
  • Baby Food Retailing
  • Economic Background
  • Key Macroeconomic Forecasts
  • Prospects and forecasts
  • Birth & Population Projections
  • Forecast Overview
  • Consumer Attitude

Appendix

  • Additional Data Tables
  • Summary Methodology
  • About GlobalData

List of Tables

  • Table 1: Birth & Population Trends, 2007-2017
  • Table 2: Deliveries in Ministry of Health & Private Hospitals, by Region, 2016
  • Table 3: Monthly Household Expenditure, 2013
  • Table 4: Age of Saudi Mothers at Birth of Baby, 2000 & 2007
  • Table 5: Number of Women of Childbearing Age by Age Group, 2017
  • Table 6: Women in the Workforce, 2012-2016
  • Table 7: Breastfeeding Patterns by Socio-Demographic Characteristics, 2002/2003
  • Table 8: Breastfeeding Rates by Type & Age of Baby, 2008/2009
  • Table 9: Breastfeeding Rates by Age of Baby & Socio-Demographic Characteristics of Mother, 2008/2009
  • Table 10: Breastfeeding Rates up to Six Months, by Region, 2016
  • Table 11: Average Duration of Breastfeeding, 1987-2011
  • Table 12: Introduction of Solid Food by Age of Baby, 2002-2003
  • Table 13: Sector Size, 2017, & Growth Rates, 2011-2017
  • Table 14: Baby Food: Manufacturer Market Shares, Value & Volume Trends, 2011-2017
  • Table 15: Baby Food: Manufacturer Shares by Sector, Value & Volume, %, 2017
  • Table 16: Baby Milks: Category Size, 2017
  • Table 17: Baby Milks: Category Growth, % 2011-2017
  • Table 18: Baby Milks: Facings by Pack Size, 2017
  • Table 19: Retail Price Trends of Nestle's Nido and Abbott's Similac, 2011-2017
  • Table 20: Baby Milk Powder: Brand Price Positioning Analysis, 2017
  • Table 21: Baby Milks: Manufacturer Shares, Value %, 2011-2017
  • Table 22: Baby Cereals: Category Size, 2017
  • Table 23: Baby Cereals: Category Growth, % 2011-2017
  • Table 24: Baby Cereals: Facings by Pack Size, 2017
  • Table 25: Baby Cereals: Price Positioning, 2017
  • Table 26: Baby Cereals: Manufacturer Shares, Value and Volume, %, 2011-2017
  • Table 27: Baby Meals: Category Size, 2017
  • Table 28: Baby Meals: Category Growth, % 2011-2017
  • Table 29: Baby Meals: Brand Price Positioning Analysis, 2017
  • Table 30: Baby Meals: Facings by Pack Type, 2017
  • Table 31: Baby Meals: Facings by Pack Type, 2017
  • Table 32: Baby Meals: Manufacturer Shares, Value and Volume, %, 2011-2017
  • Table 33: Manufacturers offering Pouches
  • Table 34: Other Baby Food: Category Size, 2017
  • Table 35: Other Baby Food: Category Growth, % 2011-2017
  • Table 36: Other Baby Food: Sector Segmentation, Value & Volume, 2011-2017
  • Table 37: Baby Drinks: Price Positioning, 2017
  • Table 38: Finger Foods: Price Positioning, 2017
  • Table 39: Baby Drinks: Facings by Pack Type, 2017
  • Table 40: Baby Drinks: Facings by Pack Size, 2017
  • Table 41: Finger Foods: Facings by Pack Type, 2017
  • Table 42: Finger Foods : Facings by Pack Size, 2017
  • Table 43: Other Baby Food: Manufacturer Shares, Value and Volume, %, 2011-2017
  • Table 44: Baby Teas: Manufacturer Market Shares, Value and Volume, %, 2011-2017
  • Table 45: Baby Juices: Manufacturer Market Shares, Value and Volume, %, 2011-2017
  • Table 46: Finger Foods: Manufacturer Market Shares, Volume and Value, 2011-2017
  • Table 47: Baby Food: Sales by Outlet Type, 2011-2017
  • Table 48: Saudi Arabia: Key Macro-Economic Indicators, 2011-2018
  • Table 49: Key Macroeconomic Forecasts, 2017-2023
  • Table 50: Birth & Population Projections, 2011-2023
  • Table 51: Baby Population, Number of Babies '000, 2007-2023
  • Table 52: Baby Food: Market Value, Current Prices, 2011-2017
  • Table 53: Baby Food: Market Value, Constant Prices, 2011-2017
  • Table 54: Baby Food: Market Value, US$ Million, 2011-2017
  • Table 55: Baby Food: Market Volume, Tons, 2011-2017
  • Table 56: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
  • Table 57: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
  • Table 58: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
  • Table 59: Baby Food: Per Capita Consumption, Grams, 2011-2017
  • Table 60: Baby Milks: Category Trends, 2011-2017
  • Table 61: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
  • Table 62: Baby Milks: Brand Price Analysis, 2017
  • Table 63: Baby Cereals: Category Trends, 2011-2017
  • Table 64: Baby Meals: Category Trends, 2011-2017
  • Table 65: Baby Drinks: Category Trends, 2011-2017
  • Table 66: Imports of Baby Milks & Cereals, 2010-2016
  • Table 67: Imports of Baby Milks & Cereals by Country of Origin, %, 2014-2016
  • Table 68: Imports of Other Baby Food, Volume, 2011-2016
  • Table 69: Imports of Other Baby Food, Value, 2011-2016
  • Table 70: Exports of Baby Milks & Cereals, 2011-2016
  • Table 71: Exports of Other Baby Food, Volume, 2011-2016
  • Table 72: Exports of Other Baby Food, Value, 2011-2016
  • Table 73: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
  • Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
  • Table 75: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
  • Table 76: Baby Food: Market Volume Forecasts, Tons, 2017-2023
  • Table 77: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
  • Table 78: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
  • Table 79: Baby Food: Per Capita Expenditure, US$, 2017-2023
  • Table 80: Baby Food: Per Capita Consumption, Grams, 2017-2023
  • Table 81: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Sector Size, 2011-2017
  • Figure 2: Baby Food: Per Capita, 2011-2017
  • Figure 3: Baby Food: Sector Segmentation, 2017
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2017
  • Figure 5: Food: Manufacturer Shares, Volume %, 2017
  • Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
  • Figure 7: Baby Milks: Category Trends, 2011-2017
  • Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
  • Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
  • Figure 11: Baby Cereals : Category Trends, 2011-2017
  • Figure 12: Baby Cereals : Per Capita Expenditure & Consumption, 2011-2017
  • Figure 13: Baby Meals : Category Trends, 2011-2017
  • Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 15: Other Baby Food: Category Trends, 2011-2017
  • Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 17: Baby Food: Sector Size, 2017-2023
  • Figure 18: Baby Food: Per Capita, 2017-2023
  • Figure 19: Baby Food: Sector Segmentation, 2023
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