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Market Research Report

The Baby Food Sector in Malaysia, 2018

Published by GlobalData Product code 765975
Published Content info 130 Pages
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The Baby Food Sector in Malaysia, 2018
Published: December 11, 2018 Content info: 130 Pages
Description

"The Baby Food Sector in Malaysia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Malaysian market.

The population is multicultural and multi-ethnic and domestic food manufacturers take this into account; just over 60% of the Malaysian population is Muslim (61.3% in 2010) and the majority of domestically produced foods are halal in nature. There is a growing market for convenience foods and an increasing number of working women who might be the ideal consumer base for prepared baby meals, in fact the great bulk of baby food sales are of milks, with dehydrated cereals a growing, but much smaller category.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • Despite government encouragement, breastfeeding rates in Malaysia remain low. The mothers of older babies thus offer a huge potential market for follow-on and growing-up baby milks and have been targeted accordingly by manufacturers.
  • Growing-up milk has been the major growth area, and now accounts for over half of market value and 62% of volume. As it is relatively unaffected by increased levels of breastfeeding.
  • Usage of baby meals is confined to the more prosperous sections of the urban population, with few meals stocked by retailers outside the major conurbations. Per capita levels for baby meals remain marginal.
  • Meals will be the best performing sector in volume terms, with consumption rising by 36% over the forecast period, although the market will remain extremely small by international standards.
  • The Other baby food category continues to consist mainly of rusks and baby biscuits. Rusks continue to be popular and are marketed in plain and in fruit-flavored varieties, with rusks for teething infants.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF252MR

Table of Contents

Introduction

  • Executive Summary
  • Definitions

Background

  • Birth
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Regulations
  • Breastfeeding Trends

Overview

  • Sector Overview
  • Manufacturers Shares

Category Analysis

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Meals
  • Others Baby Foods

Production and trade

  • Production
  • Imports
  • Exports

Company profiles

  • Danone Dumex (Malaysia) Sdn Bhd
  • Nestle (Malaysia) Bhd
  • Dutch Lady Milk Industries Bhd (FrieslandCampina)
  • Mead Johnson Nutrition (Malaysia) Sdn Bhd
  • Fonterra Brands Malaysia Sdn Bhd
  • Heinz Malaysia
  • Other Manufacturers

Distribution

  • Baby Food Retailing

Economic Background

  • Key Macroeconomic Forecasts

Prospects and forecasts

  • Birth & Population Projections
  • Forecast Overview
  • Consumer Attitude

Appendix

  • Additional Data Tables
  • Summary Methodology
  • About GlobalData

List of Tables

  • Table 1: Birth & Population Trends, 2007-2017
  • Table 2: Live Births by State, 2012, 2015 & 2016
  • Table 3: Live Births by Ethnic Group, 2012, 2015 & 2016
  • Table 4: Mean Monthly Household Income by Income Group & Ethnic Group, 2012, 2014, 2016
  • Table 5: Number of Women of Childbearing Age by Age Group, 2017
  • Table 6: Live Births by Age Group of Mother, 2012, 2015 & 2016
  • Table 7: Female Employment Trends, 2011-2017
  • Table 8: Female Employment by Age, 2013, 2015 & 2016
  • Table 9: Breastfeeding Habits, 2006
  • Table 10: Sector Size, 2017 & Growth Rates, 2011-2017
  • Table 11: Baby Food: Manufacturer Shares, Value %, 2012-2017
  • Table 12: Baby Food: Manufacturer Shares by Sector, %, 2017
  • Table 13: Baby Milks: Category Size, 2017
  • Table 14: Baby Milks: Category Growth, % 2011-2017
  • Table 15: Baby Milks: Brand Price Positioning Analysis, 2017
  • Table 16: Baby Milks: Facings Allocation by Type of Packaging
  • Table 17: Baby Milks: Facings Allocation by Pack Size
  • Table 18: Baby Milks: Manufacturer Shares, % Value & Volume , 2012-2017
  • Table 19: Baby Cereals & Dry Meals : Category Size, 2017
  • Table 20: Baby Cereals & Dry Meals : Category Growth, % 2011-2017
  • Table 21: Baby Cereals: Price Positioning, 2017
  • Table 22: Baby Cereals: Facings Allocation by Type of Packaging
  • Table 23: Baby Cereals: Facings Allocation by Pack Size
  • Table 24: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017
  • Table 25: Baby Meals: Category Size, 2017
  • Table 26: Baby Meals: Category Growth, % 2011-2017
  • Table 27: Baby Meals: Segmentation by Type, 2012-2017
  • Table 28: Baby Meals: Price Positioning, 2017
  • Table 29: Baby Meals: Facings Allocation by Type of Packaging
  • Table 30: Baby Meals: Facings Allocation by Pack Size
  • Table 31: Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 32: Other Baby Food: Category Size, 2017
  • Table 33: Other Baby Food: Category Growth, % 2011-2017
  • Table 34: Finger Foods: Price Positioning, 2017
  • Table 35: Finger Foods: Facings Allocation by Type of Packaging
  • Table 36: Finger Foods: Facings Allocation by Pack Size
  • Table 37: Finger Food, Manufacturer Shares, Value, 2012-2017
  • Table 38: Baby Food: Sales by Outlet Type, % Volume, 2012-2017
  • Table 39: Key Macro-Economic Indicators, 2011-2018
  • Table 40: Key Macroeconomic Forecasts, 2017-2023
  • Table 41: Birth & Population Projections, 2011-2023
  • Table 42: Baby Population, Number of Babies '000, 2007-2023
  • Table 43: Population by Religion & State, 2010
  • Table 44: Population by Ethnic Group, Age Structure & State, 2017
  • Table 45: Baby Food: Market Value, Current Prices, 2011-2017
  • Table 46: Baby Food: Market Value, Constant Prices, 2011-2017
  • Table 47: Baby Food: Market Value, US$ Million, 2011-2017
  • Table 48: Baby Food: Market Volume, Tons, 2011-2017
  • Table 49: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
  • Table 50: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
  • Table 51: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
  • Table 52: Baby Food: Per Capita Consumption, Grams, 2011-2017
  • Table 53: Baby Milks: Category Trends, 2011-2017
  • Table 54: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
  • Table 55: Baby Milks - Powder: Brand Price Analysis, 2017
  • Table 56: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Table 57: Baby Meals: Category Trends, 2011-2017
  • Table 58: Other Baby Food: Category Trends, 2011-2017
  • Table 59: Imports of Baby Food by Category, Tons, 2012-2017
  • Table 60: Imports of Baby Food by Category, Value (US$ '000), 2012-2017
  • Table 61: Baby Milks & Cereals: Trends in Imports, 2012-2017
  • Table 62: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017
  • Table 63: Other Baby Food: Trends in Imports, 2012-2017
  • Table 64: Other Baby Food: Imports by Type, Volume & Value, 2012-2017
  • Table 65: Other Baby Food: Imports by Country of Origin, 2015-2017
  • Table 66: Exports of Baby Food by Category, Tons, 2012-2017
  • Table 67: Exports of Baby Food by Category, Value (US$ '000), 2012-2017
  • Table 68: Baby Milks & Cereals: Trends in Exports, 2012-2017
  • Table 69: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017
  • Table 70: Other Baby Food: Trends in Exports, 2012-2017
  • Table 71: Other Baby Food: Exports by Type, Volume & Value, 2012-2017
  • Table 72: Other Baby Food: Exports to Country Destination, 2015-2017
  • Table 73: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
  • Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
  • Table 75: Baby Food: Market Value Forecasts, US$ Dollars , 2017-2023
  • Table 76: Baby Food: Market Volume Forecasts, Tons, 2017-2023
  • Table 77: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
  • Table 78: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
  • Table 79: Baby Food: Per Capita Expenditure, US$, 2017-2023
  • Table 80: Baby Food: Per Capita Consumption, Grams, 2017-2023
  • Table 81: Baby Food: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Sector Size, 2011-2017
  • Figure 2: Baby Food: Per Capita, 2011-2017
  • Figure 3: Baby Food: Sector Segmentation, 2017
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2017
  • Figure 5: Food: Manufacturer Shares, Volume %, 2017
  • Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
  • Figure 7: Baby Milks: Category Trends, 2011-2017
  • Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
  • Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
  • Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 13: Baby Meals: Category Trends, 2011-2017
  • Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 15: Other Baby Food: Category Trends, 2011-2017
  • Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 17: Baby Food: Sector Size, 2017-2023
  • Figure 18: Baby Food: Per Capita, 2017-2023
  • Figure 19: Baby Food: Sector Segmentation, 2023
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