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Market Research Report

The Baby Food Sector in South Korea, 2018

Published by GlobalData Product code 778093
Published Content info 125 Pages
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The Baby Food Sector in South Korea, 2018
Published: January 14, 2019 Content info: 125 Pages
Description

Between 2011 and 2017, the infant population aged 0-3 years declined by 13.3% to 1.2 million. The dramatic falls in birth numbers in 2016 and 2017, from an already low base, have had a clearly negative impact on baby food sales. Government incentives to encourage childbirth have so far proved unable to reverse the trend, and the country has one of the lowest crude birth rates in the world.

Volume consumption has fallen by 17% between 2011 and 2017, with most of the decline occurring over the last two years, in response to the decline in the number of babies. Retail sales in 2017 stood at W678 billion (US$600 million), representing a decline of 4.3% in current price terms and 12% at constant prices.

Milks dominate, claiming over 60% of retail value. Falling birth numbers have adversely affected sales of first and second-stage milks and conversely increased the importance of third-stage milks. Cereals & dry meals constitute the second-largest category, but volumes have declined in the face of growing competition from wet meals. Demand for wet meals, juices, and particularly finger foods has been buoyant, with wider ranges and new products pushing up value sales by 66% since 2011.

Consumer behavior in South Korea has changed over the past two decades, as the country's wealth and status has grown. The South Korean diet has become more westernized and this has increased demand for convenience foods, supported by the entry of foreign retailers into South Korea. Increasing affluence has produced strong demand for sophisticated quality goods and imported baby foods, especially as domestic production has declined. These trends have filtered down into the baby food market, and premium-priced infant formula and wet meals have become popular. Trade sources suggest that most new mothers in South Korea stick to the brand of infant formula recommended to them after birth.

"The Baby Food Sector in South Korea, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the South Korean market.

The report offers -

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
  • Future projections considering various trends which are likely to affect the industry

Companies mentioned: Namyang Dairy Products, Maeil Dairy Industries, IlDong Foodis Co, Pasteur Milk Co Limited (Lotte), Dr Chung's Food Co Ltd, Nestle Korea Ltd, Boryung Medience, Ivenet Co. Ltd, LG H&H

Scope

  • All the baby food categories have seen a trend towards organic and premium products.
  • Liquid milks have been available in the South Korean market for some years, and these remain an important niche area. In addition to powder and liquid made from cow's milk, a number of goat's milk products are also available.
  • Since 2008, organic product sales have shown significant growth, as quality and purity are major concerns for Korean mothers.
  • The market is split into cereals mainly with fruit or vegetables, to which milk is added. Over the last four or five years, there has been a clear swing towards ingredients and away from more traditional products.
  • Traditionally, baby cereals & dry meals have been packaged in cans, but the last few years have seen a proliferation of other pack formats such as tubs, boxes, sachets or flexible plastic sticks.
  • Organic products are making a growing impact in baby meals category, as in milks. The baby meals are packaged in plastic cups and pouches .
  • Baby drinks are packaged in bottles, plastic and glass. The juices are sold in cartons, and all dehydrated teas in boxes.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF256MR

Table of Contents

Introduction

  • Executive Summary
  • Definitions

Background

  • Birth
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations

Overview

  • Sector Overview
  • Manufacturers Shares

Category Analysis

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Meals & Others

Production and trade

  • Production
  • Imports
  • Exports

Company profiles

  • Namyang Dairy Products
  • Maeil Dairy Industries
  • IlDong Foodis Co
  • Pasteur Milk Co Limited (Lotte)
  • Other Manufacturers

Distribution

  • Baby Food Retailing

Economic background

  • Economic Background
  • Key Macroeconomic Forecasts

Prospects and forecasts

  • Birth & Population Projections
  • Forecast Overview
  • Future Trend

Appendix

  • Additional Data Tables
  • Summary Methodology
  • About GlobalData

List of Tables

  • Table 1: Birth & Population Trends, 2007-2017
  • Table 2: Live Births by City & Province ('000), 2013-2017
  • Table 3: Composition of Live Births by Age Group of Mothers, %, 2011-2016
  • Table 4: Economically Active Women by Age Group, 2011 & 2017
  • Table 5: Breastfeeding Prevalence, %, 1970-2009
  • Table 6: Exclusive Breastfeeding Rates by Age of Baby, %, 2000-2012
  • Table 7: Breastfeeding Rates by Age of Baby, %, 1998/2000, 2007/2008, 2012
  • Table 8: Sector Size, 2017, & Growth Rates, 2011-2017
  • Table 9: Baby Food: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 10: Baby Food: Manufacturer Shares by Category, %, 2017
  • Table 11: Baby Milks: Category Size, 2017
  • Table 12: Baby Milks: Category Growth, % 2011-2017
  • Table 13: Baby Milks: Facings Allocation by Type of Packaging, 2017
  • Table 14: Baby Milk Powder: Facings Allocation by Pack Size, 2017
  • Table 15: Liquid Baby Milks: Facings Allocation by Pack Size, 2017
  • Table 16: Baby Milks: Brand Price Positioning Analysis, 2017
  • Table 17: Baby Milks: Price Progression, Analysis, 2017
  • Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 19: Baby Cereals & Dry Meals: Category Size, 2017
  • Table 20: Baby Cereals & Dry Meals: Category Growth, % 2011-2017
  • Table 21: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2017
  • Table 22: Baby Cereals: Facings Allocation by Pack Size, 2017
  • Table 23: Baby Cereals: Facings Allocation by Pack Type, 2017
  • Table 24: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017
  • Table 25: Baby Meals & Others: Category Size, 2017
  • Table 26: Baby Meals & Others: Category Growth, % 2011-2017
  • Table 27: Wet Baby Meals: Facings Allocation by Type of Packaging, 2017
  • Table 28: Finger Foods: Facings Allocation by Type of Packaging, 2017
  • Table 29: Drinks: Facings Allocation by Type of Packaging, 2017
  • Table 30: Wet Meals: Facings Allocation by Pack Size, 2017
  • Table 31: Drinks: Facings Allocation by Pack Size, 2017
  • Table 32: Finger Foods: Facings Allocation by Pack Size, 2017
  • Table 33: Wet Meals: Brand Price Positioning Analysis, 2017
  • Table 34: Finger Foods: Brand Price Positioning Analysis, 2017
  • Table 35: Drinks: Brand Price Positioning Analysis, 2017
  • Table 36: Baby Meals & Others: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 37: Namyang Dairy Products: Sales & Profit Trends, 2011-2017
  • Table 38: Maeil Dairy Industries: Financial Highlights, 2011-2017
  • Table 39: IlDong Foodis Co: Sales Profit Trends, 2010-2015
  • Table 40: Baby Food: Sales by Outlet Type, % Value, 2010-2017
  • Table 41: Key Macro-Economic Indicators, 2011-2018
  • Table 42: Key Macroeconomic Forecasts, 2017-2023
  • Table 43: Birth & Population Projections, 2011-2023
  • Table 44: Baby Population, Number of Babies '000, 2007-2023
  • Table 45: Baby Food: Market Value, Current Prices, 2011-2017
  • Table 46: Baby Food: Market Value, Constant Prices, 2011-2017
  • Table 47: Baby Food: Market Value, US$ Million, 2011-2017
  • Table 48: Baby Food: Market Volume, Tons, 2011-2017
  • Table 49: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
  • Table 50: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
  • Table 51: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
  • Table 52: Baby Food: Per Capita Consumption, Grams, 2011-2017
  • Table 53: Baby Milks: Category Trends, 2011-2017
  • Table 54: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
  • Table 55: Baby Milks - Powder: Brand Price Analysis, 2017
  • Table 56: Baby Milks - Liquid: Brand Price Analysis, 2017
  • Table 57: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Table 58: Baby Meals & Others: Category Trends, 2011-2017
  • Table 59: Imports of Baby Food by Category, Tons, 2012-2017
  • Table 60: Imports of Baby Food by Category, € '000, 2012-2017
  • Table 61: Baby Milks & Cereals: Imports by Country of Origin, 2015-2017
  • Table 62: Other Baby Food: Imports by Country of Origin, 2015-2017
  • Table 63: Exports of Baby Food by Category, Tons, 2012-2017
  • Table 64: Baby Milks & Cereals: Exports by Country of Destination, 2015-2017
  • Table 65: Other Baby Food: Exports by Country of Destination, 2015-2017
  • Table 66: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
  • Table 67: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
  • Table 68: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
  • Table 69: Baby Food: Market Volume Forecasts, Tons, 2017-2023
  • Table 70: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
  • Table 71: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
  • Table 72: Baby Food: Per Capita Expenditure, US$, 2017-2023
  • Table 73: Baby Food: Per Capita Consumption, Grams, 2017-2023
  • Table 74: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Sector Size, 2011-2017
  • Figure 2: Baby Food: Per Capita, 2011-2017
  • Figure 3: Baby Food: Sector Segmentation, 2017
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2017
  • Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017
  • Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
  • Figure 7: Baby Milks: Category Trends, 2011-2017
  • Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
  • Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
  • Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 13: Baby Meals & Others: Category Trends, 2011-2017
  • Figure 14: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 15: Baby Food: Sector Size, 2017-2023
  • Figure 16: Baby Food: Per Capita, 2017-2023
  • Figure 17: Baby Food: Sector Segmentation, 2023
  • Figure 18: Baby Food: Category Growth, 2017-2023
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