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Market Research Report

Retail Banking Market Dynamics: Denmark 2018

Published by GlobalData Product code 780688
Published Content info 21 Pages
Delivery time: 1-2 business days
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Retail Banking Market Dynamics: Denmark 2018
Published: January 28, 2019 Content info: 21 Pages

Average annual wages in Denmark rose 4% in 2017, the highest annual growth rate since 2014 and a sizable rebound compared to 2015, which witnessed a 15% drop in average annual wages. Both the private and public sectors recorded wage growth in 2017, and due to low consumer price inflation the purchasing power of wages has risen in real terms in recent years.

The increasing employment rate coupled with the propensity to save prevailing in the market is expected to keep retail deposit momentum going in the next few years. While consumer confidence has been on the rise, consumers' focus on lowering household debt will restrain them from spending.

The retail mortgage and personal loan markets in Denmark performed poorly during 2013-17, but are expected to recover over the next five years. Conversely, the credit card space - which reported a strong performance during 2013-17 - is expected to decelerate.

The report "Retail Banking Market Dynamics: Denmark 2018", identifies the macroeconomic and competitive dynamics that impact upon the Danish retail banking market.

Key Findings

  • Among the top banks in the Danish retail deposits market, SEB increased its market share the most in 2017.
  • Credit card balances are expected to record a compound annual growth rate of 3.2% over 2018-22.
  • Mortgage balances are expected to record a compound annual growth rate of 2.3% over 2018-22.


  • The outlook for deposits, credit cards, personal loans, and mortgages.
  • Net changes in market share across all four product areas.
  • Overall financial performance, including profitability, efficiency, and income sources.

Reasons to buy

  • Identify factors affecting growth prospects across the deposit, credit card, personal loan, and mortgage markets.
  • Track competitor gains and losses in market share.
  • Assess the financial performance of competitors.
Table of Contents
Product Code: FS0205CI

Table of Contents

  • Macroeconomic Overview
  • Retail Deposits
  • Credit Cards
  • Personal Loans
  • Mortgages
  • Financial Ratios Market Average
  • Competitor Financial Performance
  • Appendix
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