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Market Research Report

The Baby Food Sector in Vietnam, 2018

Published by GlobalData Product code 783298
Published Content info 132 Pages
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The Baby Food Sector in Vietnam, 2018
Published: January 29, 2019 Content info: 132 Pages
Description

It is estimated that 1.5 million babies were born in Vietnam in 2017, resulting in a baby population of 4.4 million (aged 0-3 years). In general, there has been a downward trend in the birth rate, as the government has sought to discourage large families. The bulk of the population continues to live in rural areas - 64.9% in 2017. Urban incomes are almost double the average for rural areas. Incomes for most groups are, however, rising, and the last decade has seen the emergence of an increasingly affluent middle class.

Although the baby food sector has grown by 59% in value since 2011, 2016 and the start of 2017 saw a downturn in sales, in particular of baby milks. The situation improved in 2017 as a whole, however, and retail sales grew by 3% at current prices. Sales are increasingly spreading from the two largest cities, Hanoi and Ho Chi Minh City, although consumption in rural areas remains low. Overall consumption levels remain low by Asian standards, at 8.3kg per baby aged 0-3 years in 2017.

Milks constitute the bulk of sales, although high volume growth has also been registered in cereals/dried meals as well as in the meals and others category, although this is still small. In 2017, retail sales of milks were estimated at VND13,000 billion (US$572 million), equivalent to 83% of the total. Cereals and dried meals account for a further 13.7%, with wet meals, drinks, and snacks making up the remaining 3%.

The largest domestic supplier of baby food by far is Vinamilk, which produces infant formula and baby cereals; although a growing number of other local manufacturers are active as well. Vietnam is a major importer of baby milks. In 2016, the last year for which figures are available, milks with a value of US$259 million were imported, originating mainly from Singapore, Thailand, and Ireland. Foreign-owned products account for the majority of the sector, amounting to 75% of value sales.

The report "The Baby Food Sector in Vietnam, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Vietnamese market.

The report offers -

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
  • Future projections considering various trends which are likely to affect the industry

Companies mentioned: Vietnam Dairy Products Joint Stock Company - Vinamilk, Abbott Nutrition Vietnam, FrieslandCampina Dutch Lady Vietnam, Mead Johnson Vietnam Company Ltd, Nestle Vietnam Ltd., Hipp, Danone Vietnam Company Ltd, Bibica, DFB Hanco Nutrition, Heinz, Lactalis International, Nutifood, Saigon Food and TUV Corp.

Scope

  • Vietnam has no unified food law, but it does have a large number of food quality laws, labeling laws, and safety and hygiene laws, as well as additional quality standards which apply to infant formula.
  • The baby food market includes plain cereals (wheat, oat-based, and rice, including red rice), cereals with fruit, and dried savory dishes, which consist mainly of cereals with added pork, chicken, or fish plus vegetables. Baby cereals were packed in boxes, and in cans.
  • The price of baby drinks makes them a luxury most mothers cannot afford. Both juices and teas are available, but only in a limited number of urban outlets.
  • The majority of baby meals continue to be sold in jars, although a few pouches were found for the first time in 2018.
  • Finger foods are mainly presented in boxes, although a few products are available in bags, tubs, and, most recently, in stand-up pouches.

Reasons to buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Product Code: BF259MR

Table of Contents

  • Introduction
    • Executive Summary
    • Definitions
  • Background
    • Birth
    • The Consumer
    • Socio-Demographic Trends
    • Working Women
    • Breastfeeding Trends
    • Regulations
  • Overview
    • Overview
    • Manufacturers Shares
  • Category Analysis
    • Baby Milks
    • Baby Cereals & Dry Meals
    • Baby Wet Meals & Others
  • Production and trade
    • Production
    • Imports
    • Exports
  • Company profiles
    • Vietnam Dairy Products Joint Stock Company - Vinamilk
    • Abbott Nutrition Vietnam
    • FrieslandCampina Dutch Lady Vietnam
    • Mead Johnson Vietnam Company Ltd
    • Nestle Vietnam Ltd
    • Hipp
    • Danone Vietnam Company Ltd
    • Other Manufactures
  • Distribution
    • Baby Food Retailing
  • Economic background
    • Economic Background
    • Key Macroeconomic Forecasts
  • Prospects and forecasts
    • Birth & Population Projections
    • Forecast Overview
    • Consumer Attitude
  • Appendix
    • Additional Data Tables
    • Summary Methodology
    • About GlobalData

List of Tables

  • Table 1: Birth & Population Trends, 2007-2017
  • Table 2: Urban & Rural Population, 2007-2017
  • Table 3: Urban & Rural Population, 2014 & 2016
  • Table 4: Trends in Annual Per Capita Income, 2010-2016
  • Table 5: Poverty Rates by Region, 2012-2016
  • Table 6: Women of Childbearing Age, by Age Group, 2016
  • Table 7: Trends in Women's Employment, 2011-2017
  • Table 8: Breastfeeding Rates in Urban and Rural Hanoi, 2008-2010
  • Table 9: Breastfeeding Rates by Socio-Economic Criteria, 2014
  • Table 10: Median Duration of Breastfeeding by Socio-Economic Criteria, 2014
  • Table 11: Baby Food Manufacturers' Compliance Ratings, 2016
  • Table 12: Sector Size, 2017, & Growth Rates, 2011-2017
  • Table 13: Baby Food: Manufacturer Shares, Value & Volume, %, 2014-2017
  • Table 14: Baby Food: Manufacturer Shares by Category, %, 2017
  • Table 15: Baby Milks: Category Size, 2017
  • Table 16: Baby Milks: Category Growth, % 2011-2017
  • Table 17: Baby Milks: Brand Price Positioning Analysis, 2018
  • Table 18: Baby Milks: Facings by Pack Type, 2018
  • Table 19: Baby Milks: Facings by Pack Size, 2018
  • Table 20: Baby Milks: Manufacturer Shares, % Value & Volume, 2012-2017
  • Table 21: Baby Milks: Manufacturer Shares by Segment (Value), %, 2017
  • Table 22: First-Stage Baby Milks: Manufacturer Shares by Value, 2011-2017
  • Table 23: Second-Stage Baby Milks: Manufacturer Shares by Value, 2011-2017
  • Table 24: Third-Stage Baby Milks: Manufacturer Shares by Value, 2010-2017
  • Table 25: Special Dietary Baby Milks: Manufacturer Shares by Value, 2011-2017
  • Table 26: Baby Cereals & Dry Meals: Category Size, 2017
  • Table 27: Baby Cereals & Dry Meals: Category Growth, % 2011-2017
  • Table 28: Baby Cereals: Facings by Pack Type, 2018
  • Table 29: Baby Cereals: Facings by Pack Type, 2018
  • Table 30: Baby Cereals & Dry Meals, Brand Price Positioning Analysis, 2018
  • Table 31: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017
  • Table 32: Baby Wet Meals & Others: Category Size, 2017
  • Table 33: Baby Wet Meals & Others: Category Growth, % 2011-2017
  • Table 34: Breakdown of Sales by Product Type, 2017
  • Table 35: Baby Meals: Facings by Pack Type, 2018
  • Table 36: Baby Meals: Facings by Pack Size, 2018
  • Table 37: Finger Foods: Facings by Pack Type, 2018
  • Table 38: Finger Foods: Facings by Pack Size, 2018
  • Table 39: Wet Meals, Brand Price Positioning Analysis, 2018
  • Table 40: Finger Foods, Brand Price Positioning Analysis, 2018
  • Table 41: Baby Drinks, Brand Price Positioning Analysis, 2018
  • Table 42: Baby Wet Meals: Manufacturer Shares, Value & Volume, %, 2012-2017
  • Table 43: Vinamilk: Financial Performance, 2011-2017
  • Table 44: Baby Food Retail Distribution by Channel, 2011-2017
  • Table 45: Key Macro-Economic Indicators, 2011-2018
  • Table 46: Key Macroeconomic Forecasts, 2017-2023
  • Table 47: Birth & Population Projections, 2011-2023
  • Table 48: Women of Childbearing Age, by Age Groups, 2016 and 2020
  • Table 49: Baby Population, Number of Babies '000, 2007-2023
  • Table 50: Baby Food: Market Value, Current Prices, 2011-2017
  • Table 51: Baby Food: Market Value, Constant Prices, 2011-2017
  • Table 52: Baby Food: Market Value, US$ Million, 2011-2017
  • Table 53: Baby Food: Market Volume, Tons, 2011-2017
  • Table 54: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
  • Table 55: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
  • Table 56: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
  • Table 57: Baby Food: Per Capita Consumption, Grams, 2011-2017
  • Table 58: Baby Milks: Category Trends, 2011-2017
  • Table 59: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
  • Table 60: Baby Milks - Powder: Brand Price Analysis, 2018
  • Table 61: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Table 62: Baby Meals: Category Trends, 2011-2017
  • Table 63: Imports of Baby Food by Category, Tons, 2011-2016
  • Table 64: Imports of Baby Food by Category, US$ '000, 2011-2016
  • Table 65: Baby Milks & Cereals: Trends in Imports, 2011-2016
  • Table 66: Baby Milks & Cereals: Imports by Country of Origin, 2014-2016
  • Table 67: Other Baby Food: Trends in Imports, 2011-2016
  • Table 68: Other Baby Food: Imports by Type, Volume & Value, 2011-2016
  • Table 69: Other Baby Food: Imports by Country of Origin, 2014-2016
  • Table 70: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
  • Table 71: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
  • Table 72: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
  • Table 73: Baby Food: Market Volume Forecasts, Tons, 2017-2023
  • Table 74: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
  • Table 75: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
  • Table 76: Baby Food: Per Capita Expenditure, US$, 2017-2023
  • Table 77: Baby Food: Per Capita Consumption, Grams, 2017-2023
  • Table 78: Baby Food: Facings Allocation by Product Type and by City

List of Figures

  • Figure 1: Baby Food: Sector Size, 2011-2017
  • Figure 2: Baby Food: Per Capita, 2011-2017
  • Figure 3: Baby Food: Sector Segmentation, 2017
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2017
  • Figure 5: Food: Manufacturer Shares, Volume %, 2017
  • Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
  • Figure 7: Baby Milks: Category Trends, 2011-2017
  • Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
  • Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
  • Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
  • Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 13: Baby Wet Meals & Others: Category Trends, 2011-2017
  • Figure 14: Baby Wet Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
  • Figure 15: Baby Food: Sector Size, 2017-2023
  • Figure 16: Baby Food: Per Capita, 2017-2023
  • Figure 17: Baby Food: Sector Segmentation, 2023
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