Market Research Report
The Baby Food Sector in Austria, 2019
|Published by||GlobalData||Product code||796832|
|Published||Content info||120 Pages
Delivery time: 1-2 business days
|The Baby Food Sector in Austria, 2019|
|Published: February 4, 2019||Content info: 120 Pages||
Austria is one of the richest countries in the world in terms of GDP per capita, ranking 13th in 2015, according to World Bank data, with an average of US$47,824 per capita. The number of births rose steadily up to 2016, but fell back in both 2017 and 2018 to 85,620 in the latter year. Living standards are generally high and, as Austria was one of the few countries to emerge relatively unscathed from the 2008 economic crisis, they have been maintained at a higher level than in most of Europe. As a result, baby food is affordable to most of the population and organic products are popular.
Despite an already high per capita consumption rate, sales have been buoyant, and continued to increase in 2017 and 2018 despite the fall in the number of babies born. Value sales rose by 36% from 2012 to 2018 to reach €144.4 million (US$149.2 million). Consumption increased by 16% across the same period, to 14,616 tons The market has been stimulated by manufacturers' efforts to extend the period of commercial feeding into the toddler age group and by product innovation. Per capita consumption among babies aged 0-3 years has risen by nearly 5% to 56kg in 2018.
In value terms, sales of milks rose by 38% over the period to reach €75.5 million (US$88.4 million), while meals saw growth of 48%, resulting in sales of €51.1 million (US$59.8 million) in 2018. Baby milks account for just over half of all retail sales (52%), and meals for a further 35%. In volume terms, however, meals are dominant, claiming over 46% of total consumption. Baby milks and baby meals have outperformed the other categories, and as a result, both milks and meals have increased their share of sales in volume over the review period, while cereals and drinks have seen their shares decline.
Whilst grocery multiples have made inroads, they have not had the same impact on reducing the dominance of the drugstore/ pharmacy combination in Austria as in many other European countries. Baby foods are retailed primarily through drugmarkets/ drugstores and food outlets, with the former claiming over 70% of total baby food sales. Pharmacies play a limited role, having become increasingly marginalized by drugmarkets/drugstores.
The report "The Baby Food Sector in Austria, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the Austrian market.
The report offers -
Companies mentioned: Hipp GmbH & Co Export KG, Milupa GmbH (Danone),BWK GmbH,Nestle Osterreich GmbH, Maresi Austria GmbH