Cover Image
Market Research Report

Top Growth Opportunities: Meat in Canada

Published by GlobalData Product code 800129
Published Content info 92 Pages
Delivery time: 1-2 business days
Price
Back to Top
Top Growth Opportunities: Meat in Canada
Published: March 4, 2019 Content info: 92 Pages
Description

Canada ranks first among the top 10 countries in the meat sector in opportunity terms, valued at US$22,063.6 million in 2018. The sector is expected to register strong growth at a CAGR of 6.2% during 2018-2023. While meat is one of the staple foods across most households in Canada, growth will predominantly be driven by rising disposable incomes especially of the millennial consumer group, which will boost sales of premium variants of meat in the country.

The Canadian meat sector is forecast to see significant growth over 2018-2023, driven by rising disposable personal incomes, which will boost consumer spending for meat products. However, with rising health awareness levels regarding the implications of consuming excessive red meat, especially with the WHO declaring such meat to be carcinogenic, consumer preferences are shifting away from beef, veal, lamb, goat, and other red meat products.

Even though the meat sector is regulated in terms of approved hormones being used in food products, the increasing wariness among consumers, with regards to hormones and antibiotics used for livestock, is boosting demand for hormone-free and organic grass fed meat.

The report "Top Growth Opportunities: Meat in Canada", provides an overview of the meat sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Recommended actions and detailed analysis helps target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of meat markets in Canada.

Key Analysis

  • After a period decline at a CAGR of -1.1% in US$ terms between 2013 and 2018, the Canadian meat sector will grow at a CAGR of 6.2% during 2018-2023.
  • Growing economy and busy lifestyles will drive the demand for convenient meat products.
  • Increasing health consciousness among consumers will boost the demand for meat products which are claimed to be free from artificial ingredients.
  • Over 2018-2023, fresh meat counter will remain the highest value category, while frozen meat is forecast to be the fastest growing category during the period.

Scope

  • Key consumer demographic groups driving consumption within the Japan market. Improve your consumer targeting by understanding who's driving the market, what they want, and why?
  • A study of market value and volumes over 2013-2018 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking.
  • Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
Product Code: GDCS0121TG

Table of Contents

  • 1. Introducing a top growth market for meat
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global sector
    • Reward and risk assessment
    • Opportunity score - overview
    • Consumer spending trends - peer group comparisons
    • Political, economic, social, and technological: Analysis
    • Enablers and inhibitors of growth
    • Rewards and opportunities for growth
    • Summary of the market
  • 2. Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of the market
    • Volume growth of the market
    • Level of premiumization by category
    • Category analysis - key drivers of change
  • 3. Retail and distribution insight - key channels and retailers driving growth
    • Meat retail channel share
    • Key Retail Channel trends
    • Routes to market
    • Drivers of change in the sector
  • 4. Company and brand insight - the competitive landscape defined
    • Category fragmentation
    • Company and brand strength
    • Private label penetration
    • Brand share by leading supplier
    • International and domestic brand analysis
    • Company and brand strength summary
  • 5. Consumer insight - who, what, when, where, and why
    • Strategic issues map
    • Key consumer driver implications
    • Key consumers trends
    • Consumer groups
    • Key health & wellness trends
    • Penetration of health & wellness claims by category
    • Consumer trends summary
  • 6. Product and packaging insights
    • Key Product Insights
    • Trends and strategic issues - other notable product trends
    • Key product innovation case studies
    • Key Packaging Insights
    • Trends and strategic issues
    • Product launch key takeouts
  • 7. White spaces and innovation opportunities - space to move into
    • Growth segments to target
    • Consumer spaces to target
    • Segment opportunities
    • Price dynamics
    • Key recommendations
  • 8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Volume growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Key consumption volume shares by consumer group, 2018
  • Top categories by volume and CAGR, 2013-2018
  • Average price change by brand, 2018

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Value and volume growth by category, 2013-2023
  • Fragmentation by category, 2013-2018
  • Private label penetration and CAGR, 2013-2018
  • Cumulative value share by brand, 2018
  • Penetration of health & wellness claims by category, 2018
  • Packaging materials volume share, 2018 & 2023
  • Packaging closure materials volume share, 2018 & 2023
  • Projected CAGR for top five categories by value, 2018-2023
  • Price change by category, 2018
Back to Top