Market Research Report
The Baby Food Sector in Belgium, 2019
|Published by||GlobalData||Product code||805269|
|Published||Content info||129 Pages
Delivery time: 1-2 business days
|The Baby Food Sector in Belgium, 2019|
|Published: February 21, 2019||Content info: 129 Pages||
Until 2010, Belgium's birth rate was seeing a generally upward trend. Since then, however, there has been a reversal of this, with levels falling every year up to 2017, with a slight upturn estimated for 2018. Average living standards in Belgium are high. The country has the 25th highest GDP per capita in the world, at US$46,553 in 2017, according to International Monetary Fund data. This means that most families can afford industrially produced baby food, although there remains a high degree of price sensitivity.
The sector has generally struggled, although it did improve a little in 2018. Value sales have risen by 18.7% since 2012, although at constant 2011 values the market has only expanded by 9.3%. While the poor economic climate is partly to blame for this poor performance, a decline in the number of births has exacerbated the situation. Manufacturers have tried to stimulate sales through advertising, including an increasing use of online media, but the market remains relatively conservative and underdeveloped by European standards.
Milks are dominant in terms of value sales, with 59% in 2018. In volume terms, though, milks rank second on 40%. Volume sales have increased only slowly over the review period, although the category has outperformed all other types of baby food. Unusually, finger foods are in third position in both volume and value. Dry cereals have never been an important part of the market, as mothers have tended to wean their babies on rusks.
Belgium has only limited production of baby food, and is heavily reliant on imports. Imports stood at €90 million (US$102 million) in 2017. Volume imports have risen by 27% since 2012, and in 2017 stood at 48,217 tons, with milks & cereals representing more than half and growing the fastest.
The majority of baby food sales in Belgium are made through grocery outlets, which have taken an increasingly large share of sales in all sectors over the review period and now account for almost 70% of sales. Although pharmacies remain important in milks, accounting for just under half of value sales in 2018, they have lost market share as the market has swung towards third-stage milks, which are predominantly sold in grocery outlets.
Danone remains the clear leader of the Belgian baby food market, accounting for 40% of value sales in 2018, and leading in milks, wet meals, and drinks. Nestle is in second place with a share of 37%, and is gradually closing the gap with Danone. The only other significant company is Hero, which has lost ground over the last few years.
The report "The Baby Food Sector in Belgium, 2019", provides extensive and highly detailed current and future market trends in the Belgian market.
The report offers -
Companies mentioned: Danone Nutricia Belgique SA., Nestle Belgilux SA NV, Hero Nederland BV, Mondelez Belgium BVBA, Hipp GmbH & Co Ve,rtrieb KG, Ella's Kitchen Benelux