Market Research Report
Success Case Study: Bubs Australia - A determined cross-border strategy to capitalize on appeal in China
|Published by||GlobalData||Product code||805272|
|Published||Content info||23 Pages
Delivery time: 1-2 business days
|Success Case Study: Bubs Australia - A determined cross-border strategy to capitalize on appeal in China|
|Published: March 4, 2019||Content info: 23 Pages||
"Success Case Study: Bubs Australia", is part of GlobalData's Successes and Failures research. It focuses on the baby food brand Bubs Australia, and its ability to capitalize on its appeal among Chinese consumers with a deliberate and aggressive cross-border strategy. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product or campaign launch.
Ongoing food safety scandals in China have boosted demand for foreign-made goods, particularly in the baby food category, where safety is paramount. Collaborating with key retailers, social media influencers, and new shopper networks is critical in navigating a lucrative but often turbulent market.