Market Research Report
Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies
|Published by||GlobalData||Product code||818060|
|Published||Content info||85 Pages
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|Opportunities in the Eastern Europe Make-Up Sector: Analysis of Opportunities Offered by High-Growth Economies|
|Published: March 28, 2019||Content info: 85 Pages||
The Eastern Europe make-up sector accounted for a share of 5.6% in the global make-up market in 2018. The regional sector was valued at US$2,848.9 million in 2018, and is forecast to record growth at a CAGR of 4.1% during 2018-2023. Russia held the highest value share in Eastern Europe, accounting for 42.4% of the market in 2018, followed by Poland with a value share of 16.6%. Romania is expected to witness the fastest growth in value terms at a CAGR of 7.8% during 2018-2023.
The make-up sector in Eastern Europe is led by lip make-up with sales of US$947.1 million in 2018, translating into a share of 33.2% of the regional market value. The nail make-up category is forecast to register the fastest growth at a CAGR of 4.4% in the region during 2018-2023. Lip make-up also leads the volume sales with 176.8 million units, translating into a share of 33.6% in 2018.
Turkey, Poland, Romania, and Russia were shortlisted as high-potential countries, primarily due to the large make-up market size, projected high-value growth rates, and projected rising per capita value growth levels. Russia was the largest market in terms of both value and volume sales in 2018. The overall make-up market in the Eastern Europe region is partially consolidated, with the top five brands - Avon, Maybelline, Oriflame, L'Oreal Paris, and Max Factor - accounting for 39.1% of overall value sales in 2018.
Health & beauty stores, as a distribution channel, with a value share of 24.7%, are the leading distribution channel in the Eastern Europe make-up sector in 2018, followed by hypermarkets & supermarkets with a 16% share. As for packaging formats, rigid plastics, with a volume share of 77.6%, accounted for the largest share of pack materials used in the Eastern Europe make-up sector in 2018.
The report "Opportunities in the Eastern Europe Make-Up Sector", brings together multiple data sources to provide a comprehensive overview of the make-up sector in the region.
Companies market: L'oreal S.A, Coty Inc., Avon Products, Inc., Oriflame Cosmetics S.A., Yves Rocher International, Chanel S.A., LVMH Moet Hennessy - Louis Vuitton, Mary Kay, Inc., The Estee Lauder Companies Inc., Vivienne Cosmetics AG
This report brings together multiple data sources to provide a comprehensive overview of the make-up sector in the region. It includes analysis on the following -