Market Research Report
The Baby Food Sector in France, 2019
|Published by||GlobalData||Product code||851184|
|Published||Content info||182 Pages
Delivery time: 1-2 business days
|The Baby Food Sector in France, 2019|
|Published: May 15, 2019||Content info: 182 Pages||
"The Baby Food Sector in France, 2019", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the French market.
The French baby food sector is highly sophisticated and segmented, but sales have fallen heavily since 2012, due to a lower number of births, higher breastfeeding rates, and concerns about nutrition and safety, and a poor economy up to 2015/16. The market in 2018 was depressed by the effects of the Lactalis formula contamination. All categories have declined in value since 2012. The fall has been least severe for finger foods and milks. Bledina (Danone) and Nestle control the majority of sales, and Nestle has been closing the gap with Bledina. They dominate every category, facing very little competition except in milks. Own-label products have a presence, while organic suppliers, Hipp, Vitagermine and some start-ups, are gaining ground. The market leaders produce much of their baby food in France, and also export significant quantities. The impact of the Lactalis contamination on the reputation of French infant formula abroad is not yet clear. Large food retailers control the majority of sales, boosted by the popularity of the click & collect format. Pharmacies still play an important role in milks, and some companies operate exclusively through this channel. In the years to come manufacturers will seek to expand sales by promoting organic products, locally grown ingredients, and products for older babies and specific meal occasions, but their task will be challenging. By 2024, GlobalData expects just a 4% rise at constant prices.