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Market Research Report

Sustainability in UK Retail, 2019: Case studies and consumer attitudes

Published by GlobalData Product code 865066
Published Content info 51 Pages
Delivery time: 1-2 business days
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Sustainability in UK Retail, 2019: Case studies and consumer attitudes
Published: May 31, 2019 Content info: 51 Pages

GlobalData "Sustainability in UK Retail, 2019", report investigates the key trends in sustainability in retail, such as circular business models and growing criticism of fast fashion; and includes a number of case studies of a range of grocers and non-food specialists, such as Marks & Spencer, Lush and Veja. The report also analyses the consumer attitudes around sustainability in retail, including attitudes towards sustainability, sources of influence on consumers' opinions, and consumer habits.

Individuals are not satisfied with the current actions of retailers, as 93.5% of consumers agree that it is the responsibility of retailers to act sustainably, but 79.8% agree that retailers are not doing enough to address issues around sustainability and climate change.

The 'war on plastic' gained traction from the BBC's Blue Planet 2 documentary. A number of retailers, especially grocers such as Tesco and Marks & Spencer, quickly reacted to this rise in consumer interest by reducing use of single-use plastics.


  • 50.6% of consumers' opinions on sustainability were influenced by TV programmes or documentaries, with social media the second most influential source due to the rise in social media influencers creating content on how to make more environmentally conscious choices.
  • Fast fashion has become the norm in the UK, and retailers have long been criticised for the human and environmental consequences of this, but awareness of this is growing. Despite fast fashion retailers such as H&M and PrettyLittleThing having sustainable ranges, they are still promoting a retail model that is environmentally unsustainable.
  • Price is an important barrier to purchasing clothing & footwear, as 64.8% of consumers agree that it is difficult to find affordable sustainable and/ or ethical clothing & footwear.

Reasons to buy

  • Use our in-depth consumer insight to learn which areas within sustainability are most important to consumers, allowing you to meet the demands of consumers for more sustainable products, such as reducing your use of single-use or unrecyclable plastics.
  • Understand the actions that a range of food and non-food retailers are taking to tackle sustainability, to help inform competitive and market-leading sustainability targets across your business.
  • Use our detailed analysis of consumer attitudes of sustainability in retail to identify the demographics of the consumers who value certain sustainability attributes the most, allowing you to target more sustainable products and sustainability marketing to specific consumers.
Table of Contents
Product Code: VR0212SR

Table of Contents

  • Key takeaways from sustainability in retail
  • Trends in sustainability in retail
  • Strategies for success
  • Case studies -grocers
  • Case study: Tesco
  • Case study: Marks & Spencer
  • Case study: Sainsbury's
  • Case study: Morrisons
  • Case study: Waitrose
  • Case studies - non-food specialists
  • Case study: H&M
  • Case study: Lush
  • Case study: Adidas
  • Case study: Levis
  • Case study: IKEA
  • Case study: AllBirds
  • Case study: Vega
  • Case study: Lindex
  • Case study: Hotel Chocolat
  • Highlights
  • Attitudes towards sustainability
  • Opinions on sustainability
  • Opinions on sustainability: by sector
  • Consumer habits
  • Opinions on sustainability: food & grocery
  • Consumer habits
  • Fashion and sustainability
  • Opinions on sustainability: clothing & footwear
  • Consumer habits
  • Opinions on sustainability: health & beauty
  • Technical details: consumer survey work

List of Figures

  • Sustainability agreement statements, 2019
  • Sustainability agreement statements, by demographic, 2019
  • Importance of sustainability by sector, 2019
  • Sources of influence on consumers' opinions on sustainability, 2019
  • Sustainability in food & grocery agreement statements, 2019
  • Diets followed by consumers, 2019
  • Reasons for diet choice, 2019
  • Statements around changing consumer habits, 2018
  • Consumer likelihood of using a deposit & return scheme, 2018
  • Consumer likelihood of using TerraCycle's Loop scheme for food & grocery products, 2019
  • Consumer likelihood of using TerraCycle's Loop scheme for toiletries, 2019
  • Consumer likelihood of using TerraCycle's Loop scheme for household products, 2019
  • Why consumers would be unlikely to use the Loop scheme, 2019
  • Sustainability in clothing & footwear agreement statements, 2019
  • Sustainability in clothing & footwear agreement statements, by demographic, 2019
  • How often consumers purchase clothing & footwear from shop types, 2019
  • Consumer clothes recycling habits, 2019
  • Sustainability in health & beauty agreement statements, 2019
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