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Market Research Report

Generation Hashtag - Thematic Research

Published by GlobalData Product code 907761
Published Content info 48 Pages
Delivery time: 1-2 business days
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Generation Hashtag - Thematic Research
Published: August 6, 2019 Content info: 48 Pages
Description

Anyone born between 1991 and 2005 is a member of Generation Hashtag. This demographic, which incorporates both younger Millennials and older members of Generation Z, cannot countenance a world without the internet or smartphones, and their priorities and preferences are reshaping the corporate world.

At a rough estimate, Generation Hashtag makes up one-quarter of the world's population and its influence will only increase over the next decade, as its members continue to enter the workforce. This new breed of consumers demands a personalized, convenient, omnichannel experience, and companies must adapt or risk becoming obsolete.

Generation Hashtag has already been instrumental in the rise to prominence of companies like Netflix, Uber, and Airbnb. These firms disrupted well-established markets by appealing directly to young, tech-savvy consumers and have now established themselves as market leaders. Others will follow in their footsteps as spending power shifts decisively from Millennials to Generation Hashtag.

Scope

  • This report focuses on the Generation Hashtag theme.
  • It identifies the key trends stemming from the emergence of Generation Hashtag.
  • In includes a comprehensive overview of where Generation Hashtag sits alongside other demographic cohorts.
  • It also looks at the demographic differences between countries, highlighting those with significant Generation Hashtag populations.
  • It identifies companies most likely to benefit from the Generation Hashtag theme across a range of sectors, as well as analyzing the impact of Generation Hashtag on key sectors of the technology, media, and telecoms industry.

Reasons to buy

  • Generation Hashtag is reshaping the world.
  • This report identifies the key characteristics of this generation and analyzes the impact they are having, and will continue to have, on the corporate world.
Table of Contents
Product Code: GDTMT-TR-S220

Table of Contents

  • PLAYERS
  • CASE STUDIES: HOW TO INVEST IN GENERATION HASHTAG
  • ByteDance
  • Harry's
  • TRENDS
  • Technology trends
  • Macroeconomic trends
  • Regulatory trends
  • GENERATIONAL ANALYSIS
  • Defining the generations
  • Characteristics
  • Demographics
  • GEOGRAPHICAL ANALYSIS
  • China
  • Germany
  • India
  • Japan
  • UK
  • US
  • SECTOR IMPLICATIONS
  • Impact on the hardware sector
  • Impact on the internet and media sector
  • Impact on the telecoms sector
  • Impact on the software and services sector
  • MERGERS AND ACQUISITIONS
  • COMPANIES
  • SECTOR SCORECARDS
  • Consumer electronics sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk Screen
  • Ecommerce sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk Screen
  • Social media sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk Screen
  • GLOSSARY
  • APPENDIX: OUR THEMATIC RESEARCH METHODOLOGY
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