Market Research Report
Success Case Study: Sapporo Chu-Hi 99.99
|Published by||GlobalData||Product code||907808|
|Published||Content info||20 Pages
Delivery time: 1-2 business days
|Success Case Study: Sapporo Chu-Hi 99.99|
|Published: July 12, 2019||Content info: 20 Pages||
"Success Case Study: Sapporo Chu-Hi 99.99" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Sapporo Chuhi 99.99 premix spirits drink in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
Launched in August 2018, Sapporo Chu-Hi 99.99 is a new drink brand featuring 99.99% pure vodka as its base and non-sweet flavors, targeting men in their 40s as its core consumers. The launch proved resonant with its target audience, with sales volume reaching 4 million cases less than a year after release.